Digital Marketing Manager

Role Description

The Digital Marketing Manager owns the development and execution of Saluda’s global digital marketing strategy across multiple stakeholder groups, including implanting physicians, referring clinicians, patients, societies, and payors. This role serves as the primary digital marketing lead, translating brand and therapy strategy into high-impact digital engagement across owned and paid channels. The position works closely with global marketing, commercial, clinical, and external partners to ensure digital initiatives support education, demand generation, and therapy adoption in a regulated medical device environment. This is an individual contributor role with global visibility and cross-functional influence.

Key Responsibilities

• Digital Strategy & Stakeholder Engagement
  • Own and execute the global digital marketing strategy for defined customer segments, including implanting physicians, referring clinicians, patients, societies, and payors.
  • Partner with global marketing and commercial teams to identify digital opportunities that support therapy education, adoption, and commercialization.
  • Act as the digital marketing lead for key initiatives, campaigns, and product or therapy launches.
• Content, Messaging & Channel Execution
  • Develop and manage messaging, content, and execution across digital channels, including website, social media, and digital education and sales enablement tools.
  • Ensure all digital content aligns with brand, clinical, and regulatory requirements.
  • Lead digital engagement planning around major conferences, tradeshows, and campaigns in coordination with broader marketing efforts.
• Website, SEO & Platform Ownership
  • Own website development and ongoing optimization in partnership with internal and external teams.
  • Lead SEO strategy and implementation to improve visibility, relevance, and quality of traffic.
  • Ensure digital platforms are scalable, compliant, and optimized for user experience.
• Analytics & Performance Measurement
  • Define, track, and report digital marketing KPIs, including engagement, traffic quality, campaign effectiveness, and audience segmentation.
  • Use data and insights to optimize digital campaigns and inform content and channel strategy.
  • Partner with cross-functional analytics, CRM, or commercial operations teams where applicable.
• Brand & Creative Governance
  • Lead digital brand and graphic design strategy in partnership with internal teams and external agencies.
  • Own and maintain digital brand and design guidelines to ensure consistency and quality across channels.
• Cross-Functional Leadership & Project Management
  • Serve as a key contributor to the global marketing team, collaborating across functions and geographies.
  • Lead digital initiatives by coordinating stakeholders, timelines, and deliverables across regions.
  • Manage complex projects and programs with multiple internal and external contributors.

Qualifications

• 5+ years of experience in digital marketing, communications, or related roles
• Experience marketing medical devices or healthcare products strongly preferred
• BA/BS in engineering, health sciences, marketing, business, or communications
• MBA preferred
• Website development and management, including SEO best practices
• Social media content development, execution, and performance measurement
• Experience managing digital channels in a regulated or complex B2B/B2B2C environment
• Strong analytical skills with the ability to segment audiences and measure campaign effectiveness

Preferred Qualifications

• Knowledge of neuromodulation or spinal cord stimulation
• Experience in medical device upstream product marketing or therapy development
• Experience supporting global product launches and commercialization
• Understanding of implantable medical device clinical and regulatory environments
• Familiarity with the relevant customer base (HCPs, patients, payors)
• Willingness to travel up to 30–50%

Benefits

• Saluda Medical embraces diversity and equal opportunity.
• We are committed to building a team representative of a variety of backgrounds, perspectives, and skills.
• We believe people are the source of our inspiration and innovation.