Digital Marketing Manager

$105k - $125k

Full-time

Granum

Role Description

This role owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps). You’ll drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed—even though an external agency executes it.

You’re the in-house owner of the agency relationship: you brief them, hold them to performance targets, and ensure alignment with pipeline goals.
Keep the website working hard for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off.
This is an IC role on a fast-moving demand gen team. The right person is analytical, hands-on with the website, and confident managing an agency.

Qualifications

4–6 years in digital marketing in B2B SaaS, with hands-on ownership of website performance and CRO.
Experience managing or closely partnering with an external paid media agency.
Comfort with paid media performance data.
Real CRO experience — you’ve designed experiments and can discuss tests that didn’t work.
Familiarity with technical SEO and emerging AEO/AI-driven discovery.
Strong project management skills, including managing external agency relationships and cross-functional stakeholders.

Requirements

Website performance: Conversion rates, user flows, and page-level performance across granum.com and brand pages.
CRO program: Design experiments, set hypotheses, call winners, and build the test backlog.
Core Web Vitals, site speed, and technical health.
Technical SEO/AEO foundation: Schema, redirects, site architecture, indexation, and core web vitals.
Landing page infrastructure: LP template library across HubSpot and WordPress.
Paid media — agency partnership: Day-to-day management, channel mix, budget pacing, and creative direction.
Reporting and analysis: Weekly and monthly reporting across website, paid media, and SEO/AEO performance.

Benefits

Real ownership of website, CRO, technical SEO/AEO, LP infrastructure, and agency relationship.
A clear mandate with support from the Sr. Director.
A realistic budget with clear ROI expectations.
Honest context regarding ongoing work on attribution, data, and tooling.
Momentum for real movement and space to do your best work.

Apply

Vacancy posted 4 days ago

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