Digital Marketing Manager

Role Description

As Digital Marketing Manager, you own the function from strategy through execution and reporting:

• Audience and ABM targeting
• Channel and budget strategy
• Campaign build and optimization
• Landing-page and conversion-path quality
• Measurement connecting every dollar of spend to pipeline

You are the strategic point of contact for our paid media agency, setting direction and holding the work to a high bar rather than handing it off. You report to the Head of Digital Marketing within Growth Marketing and partner daily with Integrated Campaigns, Product Marketing, Marketing Operations, Web, and Developer Relations.

Responsibilities

• Own Docker’s paid media strategy and execution across paid search, paid social, display, and programmatic, with LinkedIn and Google as primary channels.
• Own audience and ABM targeting end to end: first-party and install-base audiences, matched target-account lists, function, seniority, and title targeting, suppression, and retargeting.
• Own the measurement and attribution model: platform conversion tracking, offline conversion import, and closed-loop reporting through Salesforce.
• Own paid search directly: ad-group and keyword architecture, negative-keyword discipline, bid strategy, and spend efficiency.
• Own budget allocation and return on ad spend across channels.
• Own landing-page and conversion-path quality in partnership with Web and Marketing Operations.
• Serve as the strategic point of contact for Docker’s paid media agency.
• Partner with Integrated Campaigns and Product Marketing to land Tier 01 product launches and ABM programs.
• Build and maintain performance dashboards using advanced attribution.
• Keep paid programs current with Docker’s product evolution and positioning.
• Partner with Marketing Operations on tracking, lead routing, and data integrity across all paid programs.

Qualifications

• 5+ years in B2B paid media, performance marketing, or digital demand generation.
• Hands-on expertise building and optimizing LinkedIn Ads and Google Ads (Search) at scale.
• Deep experience running paid media across multiple regions (NAMER, EMEA, and APAC).
• Demonstrated ownership of pipeline and efficiency targets.
• Proven experience building and owning a structured channel and experimentation framework.
• Strong measurement and attribution skill.
• ABM targeting experience.
• Agency management experience.
• Comfortable owning paid search directly.
• Fluency with the modern paid and measurement stack.
• Developer-adjacent or technical audience experience preferred.

Benefits

• Freedom & flexibility; fit your work around your life
• Designated quarterly Whaleness Days plus end of year Whaleness break
• Home office setup; we want you comfortable while you work
• 16 weeks of paid Parental leave (after 6 months of employment)
• Technology stipend equivalent to $100 USD net/month
• PTO plan that encourages you to take time to do the things you enjoy
• Training stipend for conferences, courses and classes
• Equity; we are a growing start-up and want all employees to have a share in the success of the company
• Docker Swag
• Medical benefits, retirement and holidays vary by country
• Remote-first culture, with offices in Seattle and Paris