Social Media Content Coordinator

Job Description

Job Description

About People Search

People Search is a leading web development division within PeopleConnect, serving over one million customers nationwide. Our products consistently rank among the top 500 most visited websites in the U.S. and have been featured by Discovery Channel, Mashable, Vice, Entrepreneur, and Business Insider.

We build and scale products that connect, inform, and protect people. Our team is fast-moving, analytical, and highly collaborative, with a strong focus on measurable impact and continuous optimization.

The Social Media Content Coordinator is responsible for executing and managing day-to-day social media activities across multiple platforms to increase brand awareness, engagement, and audience growth. This role will work closely with Content, Design, and Marketing teams to create compelling social content, maintain publishing calendars, engage with online communities, and monitor social media performance.

The ideal candidate is highly organized, creative, detail-oriented, and passionate about social media trends, content creation, and storytelling.

• Execute and maintain the social media content calendar across platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.

• QA, schedule, and publish social media content using approved social management tools.

• Ensure content is aligned with brand guidelines, campaign objectives, and messaging priorities.

• Coordinate social media campaigns, promotions, product feature launches, and seasonal initiatives.

• Create engaging social media copy tailored to each platform.

• Develop basic visual content using templates or custom designs. 

• Capture and edit simple photo and video content for social channels.

• Support short-form video production, including scripts, hooks, text overlays, basic editing, and platform-native formatting.

• Assist in repurposing blog content, podcasts, webinars, PR placements, customer testimonials, and other marketing assets into social media content.

• Monitor social media channels daily and respond to comments, messages, and mentions in a timely manner.

• Engage with followers, influencers, partners, and industry communities to increase brand visibility and audience engagement.

• Escalate customer service issues or brand reputation concerns to appropriate internal teams.

• Track recurring audience questions, feedback, and objections to inform future content ideas.

• Monitor industry trends, emerging social media features, viral content, and competitor activity.

• Identify opportunities to participate in relevant conversations and cultural moments.

• Recommend new content ideas based on audience interests and platform trends.

• Track and report on key social media metrics including reach, engagement, follower growth, video views, and referral traffic.

• Assist in preparing monthly performance reports and insights.

• Use data to identify opportunities for optimization and content improvements.

• Partner with Content Marketing, Product Marketing, PR, and Design teams to support integrated marketing campaigns.

• Coordinate content requests and ensure social media deliverables are completed on schedule.

• Maintain organized documentation of content calendars, creative assets, and campaign performance.

• 1–3 years of experience in social media marketing, digital marketing, communications, or a related field.

• Strong understanding of major social media platforms and best practices.

• Excellent written communication and copywriting skills.

• Strong organizational and project management abilities.

• Ability to manage multiple projects and deadlines simultaneously.

• Familiarity with social media scheduling and analytics tools.

• Comfort working with multiple brands, campaigns, or priorities at once.

• Experience creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts, including scripts.

• Basic graphic design experience using Canva, Adobe Creative Suite, or similar tools.

• Experience with social listening tools and community management.

• Knowledge of SEO, content marketing, or influencer marketing.

• Experience working in a fast-paced growth marketing environment.