Senior Associate, Product Marketing Strategy

Role Description

The Senior Associate, Product Marketing Strategy is responsible for partnering with cross-functional leaders to develop and optimize marketing strategies that drive product growth and member engagement. This role requires close collaboration with cross-functional teams, including Product, Brand, Compliance, Sales, Operations, Lifecycle Marketing, Data & Analytics, and Consumer Insights. The ideal candidate will bring deep experience in healthcare marketing and a proven ability to manage cross-functional projects in a highly regulated environment, leveraging data-driven insights to deliver enhanced value and improve the experiences of our members.

• Lead and support the development and optimization of product marketing strategies for multiple product lines.
• Translate analytics, member feedback, and market intelligence into actionable strategies for product positioning and go-to-market plans.
• Collaborate closely with cross-functional teams (Product, Brand, Compliance, Customer Lifecycle Marketing, Data & Analytics, Consumer Insights) to ensure strategic alignment and executional excellence.
• Drive campaign planning, creative development, and performance measurement for multi-channel marketing initiatives.
• Monitor marketing performance and identify opportunities for optimization using analytics and testing frameworks.
• Work with Customer Lifecycle Marketing to deliver personalized, relevant member experiences across all stages (acquisition, onboarding, activation, engagement, retention).
• Advance growth and retention objectives with differentiated messaging, enhanced experiences, and targeted engagement strategies.
• Refine marketing materials using competitive intelligence, member insights, and regulatory updates to maintain compliance and market relevance.
• Manage marketing roadmaps, content creation, and stakeholder communications.
• Ensure all deliverables meet federal and state Medicaid regulations and Humana's internal quality standards.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of healthcare marketing experience, with preference for Medicaid, Med Supp, PDP, or specialty products.
• Strong knowledge of Medicaid regulations, specialty benefits, and quality programs (Stars, HEDIS, CAHPS).
• Exceptional communication, project management, and relationship-building skills.
• Deep understanding of CMS regulations and compliance standards for marketing communications.
• Strong analytical and strategic thinking abilities, with proven ability to translate data into actionable marketing strategies.
• Experience leading multi-channel marketing initiatives and optimizing campaigns based on performance analytics.
• Demonstrated success in developing go-to-market strategies and executing integrated campaigns.
• Experience collaborating with diverse cross-functional teams.

Preferred Qualifications

• Background with managed care organizations, pharmacy benefit managers, CMS, or other healthcare ecosystem partners.
• Ability to navigate ambiguity and balance strategic and operational priorities.
• Experience in member engagement, personalization, or lifecycle marketing.

Benefits

• Medical, dental and vision benefits.
• 401(k) retirement savings plan.
• Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave).
• Short-term and long-term disability.
• Life insurance and many other opportunities.