Global Head of Sales

Job Description

The Twenty Two is a luxury lifestyle hotel based in London. We have opened a new property with an all-day public restaurant and private members’ club located in the former Margaret Louisa Home in Union Square.

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We are seeking an accomplished, highly connected and commercially driven Global

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Head of Sales to lead the rooms sales across our properties in New York and London.

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Overview:

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Based in New York City or London, this is a senior, hands-on sales role with a primary focus on

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driving qualified room revenue, increasing market share and building sustainable production

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across key domestic and international feeder markets. The Global Head of Sales will be

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responsible for developing and executing a global sales strategy across luxury leisure,

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entertainment, fashion, corporate, consortia, membership and retail segments.

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General Responsibilities:

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GLOBAL ROOMS AND SALES STRATEGY

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• Develop and execute the global rooms sales strategy for The Twenty Two New York and The Twenty Two London alongside the Global Commercial Director
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• Drive room revenue growth across priority segments, with a particular focus on high-rated leisure markets and group business, positioning repeat and relationship led business
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• Support and assist with leading on the Corporate RFP season for 2027 for New York City
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• Identify opportunities to improve business mix, increase ADR and reduce reliance on lower-rated or less strategically valuable channels.
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• Partner closely with Revenue Management to understand pace, pickup, displacement, compression periods and need dates, adjusting sales deployment accordingly.
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• Maintain a strong understanding of the competitive landscape in both New York and London, including rate positioning, account movement, new hotel openings and changes in luxury travel buying behavior
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NYC MARKET LEADERSHIP

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• High focus on initial 6 months of reaffirming a highly visible presence for The Twenty Two New York property within the travel industry, group and corporate market place
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• Build deep relationships on behalf of the brand across the city’s key luxury leisure, entertainment, fashion, media, technology and creative sectors.
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• Develop production from priority US feeder markets including Los Angeles, Miami, San Francisco, Chicago, Dallas, Houston, Boston and Washington, D.C., alongside other markets identified through market data.
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• Build strong relationships with New York-based travel advisors, TMCs, entertainment travel managers, executive assistants, family offices and corporate travel buyers that we have potentially not tapped into thus far• Identify opportunities around citywide compression, major events, fashion calendar dates, entertainment production, film and television activity, corporate travel patterns and other demand generators.
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• Position The Twenty Two New York as a preferred luxury hotel for clients seeking a highly personalized, design-led and culturally relevant alternative to traditional luxury hospitality.
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• Use the New York platform to generate incremental outbound business for The Twenty Two London, particularly from US-based luxury leisure, entertainment, fashion and corporate accounts.
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LONDON MARKET LEADERSHIP

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• High focus on driving luxury leisure and group business segments for London as the key sales managed markets
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• Travel to London for brand immersion in the first instance and sales calls once a quarter
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• Develop high level sales plan to drive enquiry levels and outreach efforts
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• Focus on high ADR channels and business development
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SALES LEADERSHIP & PERFORMANCE MANAGEMENT

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• Lead, coach and develop the rooms sales function across New York and London.
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• Establish strong interdepartmental relationships with teams such as reservations and front desk to drive improved revenues
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• Consider implementing a disciplined sales cadence including weekly pipeline reviews, monthly production analysis, quarterly account reviews and annual account planning with Senior Sales Manager in NYC
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• Hold themselves accountable for both activity and conversion, with emphasis on measurable revenue outcomes rather than activity volume alone.
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• Identify capability gaps within the sales organization and create development plans, coaching programs and recruitment recommendations where required.
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• Foster a collaborative global sales culture while maintaining clear accountability at property and individual level.
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COMMERCIAL COLLABORATION

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• Work closely with the Global Commercial Director to shape annual commercial strategy and establish segment priorities.
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• Support on annual budgeting process for rooms division with a view to lad on future budget seasons
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• Partner with General Managers, Revenue Management, Reservations, Marketing, PR, Membership, and Operations to ensure sales strategies are commercially aligned and operationally deliverable.
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• Participate actively in weekly revenue strategy meetings.
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• Provide clear market intelligence on account trends, customer sentiment, competitor activity and emerging opportunities.
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• Work with Marketing and PR teams to identify sales led activation opportunities that directly support room revenue objectives.
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Key Performance Indicators:

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• Rooms revenue performance versus budget and forecast
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• Account production growth and market share
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• ADR performance by managed segment and account portfolio
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• New Group Business
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Requirements:

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• Minimum of 7 years of sales experience in luxury hospitality, with previous leadership experience preferred.
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• Proven track record of driving revenue growth, developing new business, and managing key accounts.
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• Established network within luxury leisure, corporate, and international travel markets.
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• Strong communication, negotiation, organizational, and relationship-building skills.
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• Ability to travel domestically and internationally as required.
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• Flexibility to work evenings, weekends, and holidays based on business needs.
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• Performs all other related and compatible duties as assigned.
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*****

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The Twenty Two is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at The Twenty Two are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will not tolerate discrimination or harassment based on any of these characteristics. We encourage applicants of all ages.