Market Development Specialist

Job Description:

ITW Power Nailing is a division within the Construction Products segment, a global provider of premium nailing and fastening solutions. Our products are engineered to improve contractor productivity and elevate building quality across both new residential construction and remodeling projects. With trusted, category-defining brands like Paslode , we set the standard in wood-to-wood fastening systems-delivering performance, reliability, and productivity that professionals count on. Learn more about our products at

At ITW, we offer you a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures.

Purpose of the Role

The Market Development Specialist (MDS) plays a critical role in our division's profitable revenue growth targets, owning relationships with builders, framers, and installers. You will be the face of our brand in the field, ensuring our products are favored by the end-users with whom our premium features can drive the most value. The ability to communicate effectively with Spanish-speaking customers is required.

As a key member of the team, you will develop and execute selling programs, work job sites, and attend selling events focused on end-user education and engagement. You will build a funnel of awareness, consideration, and purchase intent with end users and support purchase through our sales channels. Data analysis and strong CRM utilization help translate these efforts to lead generation, brand recognition and loyalty, and revenue growth.


This role is based in the greater St. Louis, Missouri area.

Key Responsibilities

• Drive awareness with end-users through activities such as on-site demos, training, and selling event support
• Conduct job site prospecting, utilizing job mapping, identifying end-user targets and plan site visits
• Utilizes CRM platform to build and track a quantified opportunity pipeline aligned with core target end-user segments and maintains pipeline through sales process from exploration through conversion and retain
• Tracks sales funnel activities for end-user leads and communicates with field sales team for follow-up activities and customer coordination/support
• Partners with channel sales teams to facilitate end-user conversions and repeat business through both Distribution/Hardware/Lumberyard and Home Center channels
• Assists in development of end-user sales programs and promotions through collaboration with Sales Development Manager and Marketing team
• Leads implementation efforts with new end user accounts and critical initiatives
• Achieves and exceeds sales goals through the development and monitoring of an annual sales plan
• Assists in developing ongoing/continuous market and competitive analysis of the territory
• Analyzes territory customers and sales insights to create demand and pull-through of Paslode products

Required Qualifications

• Bilingual English/Spanish
• 2+ years of field sales experience
• Ability to analyze data and trends to inform strategy and decisions
• Proficiency in Salesforce CRM or similar sales tools and systems
• Proficiency in Microsoft Office
• Ability to drive a motor vehicle and maintain a clean driving record
• Approximately 75% travel within the St. Louis territory (local, same-day travel) and 25% remote/home-based work

Preferred Qualifications

• Bachelor's degree
• Experience with value-based selling

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position requires an employee to work in a variety of locations including, but not limited to: home office, job sites, lumberyards, and distributor locations. These environments are not controlled by ITW.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, stand, talk, hear, reach with hands and arms, and regularly required to walk. Must be able to lift 40 lbs., able to walk and stand for long periods of time at customer events, trade shows, and job site locations. Position requires approximately 75% travel (local day trips and overnights) and the ability to operate a motor vehicle.

* ITW Power Nailing is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status

Compensation Information:

Annual base salary range for this position is $85,000 - $100,000. Please note that this salary information serves as a general guideline. Company considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations. In addition, our benefits include paid vacation, sick, holiday, and parental leave. For more details, visit our Benefits page.

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.


As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.


All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.