Director, Trade Sales | Hybrid

Overview Lifeway is seeking a Director, Trade Sales to lead and grow its external trade retail channel across Christian retail, general market, mass market distribution, and ministry and specialty partners. In this senior leadership role, you will set the vision, build strategic growth plans, and oversee the channel leaders responsible for driving annual revenue growth across Lifeway's entire domestic trade portfolio. You will collaborate cross-functionally with Publishing, Marketing, Finance, and Creative teams to bring Lifeway's resources to market and expand its reach to churches and readers everywhere.Why Lifeway? Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.Learn more about our culture at team.lifeway.com/culture-code This is a hybrid remote/in-office position located in the greater Nashville, TN area and relocation assistance is available.#LI-Hybrid Responsibilities Lives out Lifeway’s mission and values, showing deep commitment to Kingdom workLead and grow Lifeway's trade retail channel partnerships across Christian retail, general market (Barnes & Noble, Books-A-Million), mass market distribution (Readerlink), and ministry and specialty accountsHire, coach, mentor, and develop the Trade Retail and Distribution Sales team, setting clear performance expectations and supporting career growth and succession planningBuild and execute innovative strategic account growth plans including the sell-in of new releases, backlist catalog, and custom publishing solutions to expand market sharePartner cross-functionally with Publishing, Marketing, Finance, Creative, and IT to align priorities and develop go-to-market strategies that grow sales and market share across all Lifeway brandsDevelop and manage annual revenue budgets, forecast channel performance, and oversee expense management to ensure profitable year-over-year growthOversee account negotiations including discount structures and co-op agreements, and build strong relationships with account buying, marketing, and merchandising teamsDrive a consistent annual growth target of across all domestic trade channels with full top- and bottom-line accountabilityModerate travel, typically overnight Qualifications EducationBachelor's degree in Business, Sales, Marketing, Communication, or a related field, requiredMaster's degree, preferredAdvanced graduate degree (PhD, etc.), not requiredSkills, Knowledge, & Experiences, required10+ years of progressive sales experience across multiple retail and distribution channels including Christian retail, general market, mass market, and specialty/ministry partners7+ years of sales management experience leading and developing sales teams5+ years of experience in the publishing industry with strong knowledge of the marketDemonstrated expertise in trade sales strategy and the ability to drive revenue and market share growth across diverse channel partnersStrong financial and P&L acumen including budget management and profitable revenue accountabilityExcellent written and verbal communication skills with the ability to present confidently to executive and external audiencesModerate domestic travel, typically overnightPresence onsite at Lifeway's Brentwood TN office for key in-person meetings and events 6+ times per monthActively involved in an evangelical Christian churchSkills, Knowledge, & Experiences, preferred Experience with channel forecasting, demand planning, and managing a multi-brand product portfolioExisting relationships with key trade retail and distribution accountsExperience using Salesforce CRMExperience supporting or managing custom publishing programsJob SummaryJob ID: 2026-27022Job Family: Sales