Demand Generation Lead
Virtual Vocations Inc
To drive lead generation and pipeline growth, the fully remote Demand Generation Lead will design, execute, and optimize multi-channel campaigns while collaborating with marketing and sales teams, requiring occasional travel within the USA. Key responsibilities Develop and execute multi-channel demand generation campaigns aligned with sales priorities and target personas Define and track campaign KPIs, leveraging analytics to measure effectiveness and identify optimization opportunities Collaborate cross-functionally to synchronize messaging and lead flow between campaigns, webinars, and product tours Required qualifications Bachelor's degree in Marketing or related field (or equivalent experience) 2-4 years of experience in B2B SaaS demand generation, preferably in technology or government sectors Proven success in managing email marketing, webinars, and digital funnel optimization Experience with Salesforce and marketing automation platforms (Pardot or equivalent) Strong analytical and project management skills with a data-driven mindset
Vacancy posted 5 days ago
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