Customer Marketing Manager

Customer Marketing Manager

We are seeking a strategic and results-driven Customer Marketing Manager for our WK Health division to lead initiatives that drive customer engagement, retention, advocacy, and lifetime value. This role sits at the intersection of marketing, customer success, and sales, ensuring customers have a seamless and impactful experience throughout their journey.

The ideal candidate is both analytical and creative—someone who understands customer behavior, builds meaningful relationships, and translates insights into programs that fuel growth.

Key Responsibilities

• Develop and execute customer marketing strategies that increase retention, expansion, and customer lifetime value
• Segments and targets customer personas based on their lifecycle stage, product usage, industry, persona and other criteria.
• Plans and executes customer marketing ABM campaigns and programs across multiple channels, such as email, webinars, social media, events, and advocacy platforms.
• Analyze customer data and feedback to identify trends, risks, and opportunities for growth
• Gathers insights and feedback from the market and shares to leadership and functional teams to help identify risks and opportunities.
• Manage customer-focused events such as events, conferences, webinars, user groups, and community initiatives
• Track, measure, and report on key performance metrics (retention, churn, NPS, expansion revenue)

Qualifications

• Bachelor's degree or equivalent required.
• 10-15 years of experience in customer marketing, lifecycle marketing, or related roles
• Proven track record of driving customer engagement, retention, and revenue growth
• Proven ability to design and execute targeted, account-specific retention and renewal strategies and campaigns that align with Customer Success and Sales teams, driving contract renewals, expansion opportunities, and long-term customer value through personalized engagement, lifecycle insights, and data-driven campaign optimization.
• Deep experience and strong planning acumen in managing events and conferences as strategic demand-generation channels, driving qualified leads, supporting pipeline growth, and enabling sales teams in customer acquisition and renewal conversations.
• Customer facing experience with a solid understanding of challenges, needs and pain points across diverse markets.
• Thorough understanding and experience of implementing marketing strategies, tactics, and measurement.
• Strong understanding of customer journey mapping and lifecycle strategy
• Experience working cross-functionally with Sales, Customer Success, and Product Marketing teams
• Data-driven mindset with the ability to translate insights into actionable strategies
• Strong collaboration and cross-functional skills, with the ability to work effectively with internal and external stakeholders at all levels.
• Self-motivated, proactive, and results-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent communication, storytelling, and project management skills
• Experience in B2B (preferred) or SaaS environments (strongly preferred)
• Travel requirements can be up to 20%.

Key Competencies

• Strategic thinking with strong execution skills
• Customer-centric mindset
• Analytical and results-oriented
• Strong collaboration and influence across teams
• Creative problem-solving