Marketing Specialist

General Definition of Work

Performs intermediate skilled support work managing social media platforms, tracking the submission of advertisements in publications, updating, developing, and reviewing print and social content, notices, composing customer communications, managing the Welcome to the Neighborhood program, and related work as apparent or assigned. Work is performed under the moderate supervision of the Marketing Director.

Essential Functions

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions.

Assists in the development of the agency's media plan and manages and tracks the submission of advertisements in print/digital and the creation and execution of the social media content calendar

Updates, creates, and reviews marketing materials, advertisements, on-board/lobby notices, and other public-facing content, including engaging social media posts and videos.

Assists with answering customer questions via social media. Manages "Welcome Wagon" program, including maintaining database of new homeowners within the service area and mailing New Rider Kits containing service information, as well as New Rider Surveys

Assists with development and execution of email marketing program.

Assists with fundamental elements of Company's Service Changes, including multiple reviews of schedule materials, organization of schedule closet and maintenance area, and bulk order requests

Assists with event planning, including marketing and event registration.

Minimum Qualifications

Bachelor's degree in Marketing, Communications, or related field and moderate experience in managing advertisement schedules, customer communications, social media, or equivalent combination of education and experience.

Special Qualifications

Valid driver's license in the Commonwealth of Virginia.

Job Specifications

General knowledge of marketing; general knowledge of current communications and marketing tools, technology, platforms, and practices particularly with social media; general knowledge of writing and editing for a variety of print and digital communications, including marketing collateral, and print/digital publications; general knowledge of organization rules, regulations and practices and procedures. General knowledge of social media practices.

Skill in content creation; skill with common marketing applications; skill in the use of personal computers, associated software packages, hardware, and peripheral equipment.

Ability to communicate effectively orally and in writing; ability to troubleshoot and develop basic digital solutions; ability to edit efficiently and accurately; ability to establish and maintain effective working relationships with business and community leaders, executive management, other departments, outside agencies, and the general public.

Working Conditions

This work requires the frequent lifting of 10 - 40 pounds; work regularly requires sitting, speaking or hearing, using hands to finger, handle or feel and reaching with hands and arms and occasionally requires standing, walking, stooping, kneeling, crouching or crawling, pushing or pulling and repetitive motions; work has standard vision requirements; vocal communication is required for expressing or exchanging ideas by means of the spoken word; hearing is required to perceive information at normal spoken word levels and to receive detailed information through oral communications and/or to make fine distinctions in sound; work requires preparing and analyzing written or computer data, visual inspection involving small defects and/or small parts and operating motor vehicles or equipment; work has no exposure to environmental conditions; work is generally in a moderately noisy location (e.g. business office, light traffic).

The statements in this job description are intended to describe the general nature and level of work being performed by incumbent(s) assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.