Vice President - Global Marketing

Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments Direct global marketing budget spend to maximize business impact and ROI Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness Align global and regional marketing execution while enabling local market relevance Partner with Product, Sales, and Engineering to translate strategy into focused execution Requirements 12+ years of progressive marketing leadership experience, including global scope Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC) Strong track record of driving demand generation, pipeline growth, and measurable business impact Experience in B2B, industrial, test and measurement, or other complex technical environments preferred Fluency in digital marketing, analytics, and modern marketing practices Strong commercial acumen with the ability to align marketing strategy and budgets to revenue outcomes Track record of building high-performing teams and developing organizational capability Strong executive presence, communication skills, and leadership effectiveness Willingness to travel as required to support global teams and business needs #J-18808-Ljbffr Jobtailor