Social Media Specialist

Job Description

Social Media Specialist

United States | Fully Remote — must be based in the Eastern Time Zone (EST)

In addition to applying to this listing, please also send your CV to View email address on ziprecruiter.com

Opportunity

Join Olyra, a fast-growing better-for-you snack brand revolutionizing the U.S. market, as our Social Media Specialist. We're a dynamic startup with consistent, encouraging growth and the backing of Grupo Bimbo (the world's largest baking company), giving us huge momentum and resources to scale. If you're passionate about food (who isn't?), live and breathe social media, and are eager to work in an entrepreneurial environment with a fun team, this role is for you.

Reporting to the Director of Digital Marketing, the Social Media Specialist will be the voice of our brand on Instagram, Facebook, and TikTok. You'll own day-to-day community management, build and nurture relationships with our fans through CRM, and create scroll-stopping organic content that grows our audience and drives engagement.

Areas of Responsibilities

Community Management:

◦           Monitor and respond to comments, DMs, mentions, and tags across Instagram, Facebook, and TikTok in a timely, on-brand voice

◦           Proactively engage with our community, creators, partners, and relevant conversations to build brand love and loyalty

◦           Identify and escalate customer service issues, product feedback, and potential brand risks to the appropriate teams

◦           Surface user-generated content (UGC) and community insights to inform content and marketing decisions

CRM:

◦           Manage and maintain our CRM to track and segment community members, customers, creators, and brand advocates

◦           Build and execute relationship-driven programs (e.g., fan/ambassador outreach, product seeding, surprise-and-delight moments)

◦           Keep data clean, organized, and actionable to support personalized, meaningful interactions

Organic Content Creation:

◦           Plan, create, and publish engaging organic content (Reels, TikToks, Stories, carousels, static posts) tailored to each platform

◦           Own and maintain a monthly content calendar aligned with product launches, retail moments, and brand campaigns

◦           Write compelling, on-brand captions and copy that reflect Olyra's personality

◦           Shoot and edit short-form video and photography (smartphone-first) and collaborate with our Graphic Designer on visual assets

◦           Jump on relevant trends, sounds, and formats quickly while staying true to the brand

Analytics & Reporting:

◦           Track and report on key performance metrics (e.g., reach, engagement, follower growth, response time, sentiment)

◦           Use insights to continuously test, learn, and optimize content and community strategy

Cross-Functional Collaboration:

◦           Work closely with Marketing, Design, Sales, and Operations to support launches, retail partnerships, events, and promotions

◦           Coordinate with external creators, influencers, and agencies as needed

Market Research:

◦           Stay abreast of social media trends, platform updates, competitor activities, and industry developments to keep our presence fresh and innovative

Candidate Qualifications

•           Must be located in the United States within the Eastern Time Zone (EST)

•           Proven experience in community management, with a strong understanding of how to build an engaged, loyal online audience

•           Hands-on experience creating organic content for Instagram, Facebook, and TikTok, with a portfolio or examples of your work

•           Comfortable shooting and editing short-form video using tools such as CapCut, Canva, Adobe Premiere/Express, or similar

•           Familiarity with social media management and analytics tools (e.g., Meta Business Suite, TikTok Studio, Sprout Social, Later, or similar)

•           Excellent written communication skills with a strong grasp of brand voice and tone

•           Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced, remote environment

•           Bachelor's degree in Marketing, Communications, or a related field is a nice-to-have, but not required

Perks

•           Competitive pay

•           Fully remote role

•           Generous PTO policy

•           Benefits, such as Health Insurance