Marketing Content Specialist

Job Description

Department: Marketing

Reports To: VP, Marketing

Salary Range: $68,000–$72,000 annually

Job Overview

IDW Publishing is seeking a creative, organized, and digitally savvy Content Marketing Specialist to support marketing campaigns across our comics, graphic novels, licensed franchises, and direct-to-consumer initiatives.

This hands-on role combines digital content production, video and photography, paid advertising, and cross-functional campaign support. The ideal candidate is a versatile storyteller who can create compelling content, engage audiences on camera, and use digital marketing tools to drive awareness, engagement, and sales.

Responsibilities

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• Create engaging digital marketing assets, including social media graphics, promotional videos, trailers, photography, digital advertising, and email marketing content.
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• Produce and edit short-form videos, creator interviews, product showcases, and promotional content for digital platforms.
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• Serve as on-camera talent when appropriate, including hosting interviews, presenting products, and creating promotional or social media content.
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• Support the execution and optimization of paid advertising campaigns through Amazon Ads and Meta Ads Manager, including audience targeting, campaign setup, creative testing, budget monitoring, and performance reporting.
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• Develop Amazon A+ content, digital merchandising assets, retailer materials, and sales presentations.
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• Collaborate with Marketing, Sales, Editorial, Publicity, Design, Licensing, and Events to support promotional campaigns and product launches.
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• Participate in title launch meetings and contribute creative ideas, promotional concepts, and campaign materials.
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• Support IDW's presence at conventions, industry events, and fan activations, including on-site content creation, interviews, and promotional activities, with occasional travel as needed.
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• Manage multiple content projects simultaneously, ensuring timely delivery, brand consistency, and organized asset management.
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• Explore emerging content trends, digital platforms, and creative tools to improve production efficiency and audience engagement.
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• Assist with additional marketing initiatives and special projects as needed.
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Qualifications

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• 3+ years of experience in content marketing, digital media, creative production, entertainment, publishing, or a related field.
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• Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, Premiere Pro, and InDesign.
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• Demonstrated experience producing and editing video content, digital graphics, and photography.
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• Working knowledge of Amazon Advertising and Meta Ads Manager, including campaign management, audience targeting, and performance analytics.
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• Comfortable appearing on camera, conducting interviews, and representing a brand in promotional content.
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• Understanding of social media platforms, digital advertising formats, and content marketing best practices.
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• Excellent organizational skills with the ability to manage competing deadlines and multiple projects.
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• Strong communication skills and ability to collaborate across departments.
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• Familiarity with Amazon A+ Content, email marketing platforms, and project management tools preferred.
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• Passion for comics, graphic novels, entertainment, and pop culture strongly preferred.
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• Bachelor's degree or equivalent professional experience preferred.
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