Senior Product Adoption Strategist, Shopping

Role Description

We’re growing our collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers. The Product Adoption team’s mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth. Product Adoption Strategists are Reddit ads product evangelists and experts. We are looking for our next team member who can help us to innovate and scale across our major programs.

In this role, you will be responsible for scaling ads product adoption across the Large Customer Sales advertisers in the United States. You will:

• Partner with Sales to pitch, onboard, activate, and grow advertisers on our most critical product solutions.
• Drive the activation of the most relevant lower-funnel ad products to meet our customers' performance goals, focusing on Shopping products utilization.
• Enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success.
• Work directly with advertisers to pitch, onboard, and activate across a variety of our product solutions.
• Advocate for the needs, opportunities, and gaps that Reddit advertisers experience with Reddit’s PMM and Product teams.

Qualifications

• 5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries.
• A strong background in product adoption, growth, or sales strategy within the digital advertising industry.
• Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
• Proficient in Google Suite and Salesforce.

Requirements

• Client-Centric Approach: Passion for understanding client needs and delivering solutions that drive their success.
• Analytical Skills: Solid familiarity with data analysis techniques and tools such as Mode, Tableau, and Salesforce to track key metrics and outcomes.
• Project Management: Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.
• AI Proficiency: Familiarity with AI tools and automation skills, including ability to leverage AI for workflow optimization and productivity.
• Communication Skills: Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave