Head of Sales (Los Angeles)

Who We Are

The Crème Shop is a fast‑growing beauty brand based in Los Angeles, known for blending the best of K‑Beauty innovation with playful, creative designs. We offer a wide range of products, ranging from thoughtful skincare to colorful cosmetics all crafted with quality ingredients and a commitment to cruelty‑free practices. Our mission is to make beauty fun, inclusive, and accessible to everyone. We invite professionals who share our passion for beauty and innovation to join our team, where creativity meets expertise.

About The Role

The Head of Sales will be responsible for driving revenue growth, retail execution, and account performance across key US retail channels. This role will own day‑to‑day management of strategic retail partners while building disciplined commercial planning, improving in‑store productivity, and partnering closely with marketing, supply chain, and product development to accelerate sell‑through and expand market share. This is a high‑impact role for a commercially driven leader who understands beauty retail dynamics and can balance strategic account management with hands‑on execution.

Title: Head of Sales

Type: Full‑Time, Exempt

Location: 4 days On‑site in Glendale, CA, 1 day Remote

Reports to: CEO

Retail & Account Management

• Own and grow key retail accounts including Ulta, Walgreens, Walmart and other retailers


• Develop and execute joint business plans with retail partners


• Lead seasonal line reviews, promotional planning, and in‑store merchandising strategies


• Strengthen retailer relationships and act as primary commercial point of contact for key buyers

Revenue Growth & Execution

• Deliver annual revenue targets across assigned channels


• Identify opportunities to improve SKU productivity, assortment efficiency, and shelf performance


• Analyze sell‑through data and translate insights into actionable retail strategies


• Optimize trade spend, promotions, and pricing architecture to maximize profitability

New Business Development & Distribution Expansion

• Identify, evaluate, and pursue new retail, specialty, mass, drug, off‑price, and international distribution opportunities that align with growth strategy


• Develop and execute a strategic pipeline of prospective retail partners to expand brand reach and consumer access


• Lead all aspects of new account acquisition, including prospecting, retailer presentations, negotiations, assortment recommendations, and onboarding


• Build compelling retailer‑specific growth stories supported by category trends, consumer insights, and sales performance data


• Evaluate channel opportunities and recommend expansion strategies that balance revenue growth, profitability and brand positioning


• Monitor competitive activity and market trends to identify emerging distribution opportunities and whitespace within the beauty landscape


• Develop annual distribution growth targets and track progress against new account acquisition goals

Go‑To‑Market Planning

• Partner with marketing and product teams on launch planning and commercialization


• Ensure strong alignment between innovation pipeline and retail execution strategy


• Drive calendar alignment for product launches, promotions, and retailer activations

Forecasting & Commercial Discipline

• Lead forecasting process across key accounts with high accuracy and accountability


• Improve demand planning inputs in partnership with operations and supply chain


• Monitor inventory health and mitigate out‑of‑stock or over‑stock risk

Cross‑Functional Leadership

• Partner with marketing, finance, supply chain, and product development to ensure seamless execution


• Provide market feedback to influence product innovation and category strategy


• Support development of trade marketing capabilities and retail storytelling

Qualifications

• 10+ years of experience in sales, key account management, or commercial leadership in beauty, personal care, or consumer goods


• Proven experience managing major retail accounts such as Ulta, Walgreens, Walmart, or similar


• Demonstrated success securing new retail distribution and growing branded consumer products businesses through both existing account expansion and new account acquisition


• Established network of relationships across major beauty, specialty, mass, and lifestyle retail channels preferred


• Strong understanding of retail math: velocity, door productivity, margin, and trade spend optimization


• Track record of driving revenue growth in a branded consumer business


• Experience with promotional planning, retail resets, and seasonal sell‑in/sell‑through cycles


• Strong analytical skills with ability to translate data into actionable insights


• Excellent relationship‑building and negotiation skills with retail buyers


• Comfortable working in a fast‑paced, entrepreneurial environment


• Strong leadership skills with the ability to motivate, mentor, and develop sales teams


• Experience leveraging SAP or other ERP systems to oversee sales operations


• Highly organized with the ability to manage multiple priorities

Our Benefits

• 15 days of PTO, 10 Paid Holidays!


• Eligible for Medical, Dental, and vision benefits first of the month following 30 days of hire


• 100% employer covered individual HMO medical plan, with cost‑sharing for dependents


• Employee Assistance Programs


• Wellness incentive programs


• 50% off employee discount programs


• Monthly catered lunches

The Crème Shop is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.