Principal Digital Strategist, Telco and M&E

Principal Digital Strategist

Adobe's Digital Strategy Group partners with C-suite leaders across the Media, Entertainment, and Telecommunications landscape to shape the future of customer experience. We help industry-defining brands reimagine how they engage audiences, unlock new digital business models, and accelerate transformation through data-driven innovation.

As a Principal Digital Strategist, you will lead high-impact strategy engagements that sit at the intersection of industry expertise, digital innovation, and Adobe's market-leading technology. You will guide cross-functional teams, synthesize complex insights, and deliver recommendations that influence the strategic direction of some of the world's most recognizable companies. Your work will position you as a trusted advisor to senior executives and a thought leader on the trends reshaping M&E and Telco.

What You'll Do

• Lead end-to-end strategy engagements for major Media, Entertainment, and Telco clients, from scoping to executive readouts

• Direct multidisciplinary teams to conduct research, analyze data, and develop insights that uncover new opportunities for customer-experience transformation

• Translate strategic recommendations into actionable roadmaps that drive measurable business outcomes

• Advise senior leaders on emerging trends, digital innovation, and high-value use cases for Adobe's technology ecosystem

• Develop thought leadership that advances Adobe's point of view in the M&E and Telco sectors

• Build strong, trust-based relationships with client executives and internal partners across Adobe

What You'll Bring

• 12+ years leading strategy engagements in a top management consulting firm or digital agency

• Deep expertise in the Media, Entertainment, and/or Telecommunications industries

• Experience with Martech, Customer Experience and/or digital transformations

• MBA preferred, but not required

• Proven ability to shape strategy and convert it into executable plans that deliver results

• Exceptional executive presence and communication skills, with the ability to influence and inspire senior stakeholders

• Strong analytical and problem-solving capabilities, including comfort with data analysis, hypothesis development, and structured recommendations

• Demonstrated success leading through influence in complex, cross-functional environments

• High intellectual curiosity and the ability to quickly absorb new concepts, technologies, and industry dynamics

• Willingness to travel up to 40%

• Compensation: The total compensation package includes base salary, annual bonus, and equity. The salary range below reflects the base component and may vary based on experience, skills, and location.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,900 -- $271,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $187,500 - $271,500

In New York, the pay range for this position is $187,500 - $271,500

In Illinois, the pay range for this position is $168,100 - $243,400

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.