Recruitment Marketing Specialist

Role Description

We are seeking a proactive and results-driven Recruitment Marketing Specialist to lead talent attraction initiatives through strategic recruitment marketing campaigns. In this role, you will manage end-to-end campaign execution, coordinate cross-functional projects, and optimize marketing efforts to attract high-quality candidates. This is an excellent opportunity for a marketing professional who thrives in a fast-paced, remote environment and enjoys combining creativity with data-driven decision-making to improve hiring outcomes.

• Own and manage recruitment marketing projects, ensuring initiatives are organized, prioritized, and delivered on schedule.
• Coordinate marketing campaigns from planning through execution, aligning stakeholders on objectives, deliverables, and timelines.
• Oversee the creation, production, and distribution of organic and paid content across multiple talent acquisition channels.
• Manage the recruitment marketing content pipeline and collaborate with content creators to ensure high-quality, timely deliverables.
• Monitor and analyze campaign performance across job boards, paid advertising, social media, email marketing, and other sourcing channels.
• Generate actionable insights from campaign data and recommend optimization strategies to improve candidate attraction and conversion.
• Partner closely with recruiters, marketing teams, and other stakeholders to ensure consistent communication and successful project execution.
• Maintain campaign documentation, performance reports, and project updates to support continuous improvement.

Qualifications

• Proven experience in recruitment marketing, employer branding, talent acquisition marketing, or a related field.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience tracking and optimizing marketing campaigns using performance metrics and analytics.
• Excellent written and verbal communication skills with strong stakeholder management abilities.
• Experience managing content calendars and collaborating with cross-functional teams.
• Proficiency with marketing analytics platforms, applicant tracking systems (ATS), Google Analytics, and reporting dashboards.
• Highly organized, detail-oriented, and comfortable working in a fully remote, fast-paced environment.

Requirements

• Experience in B2B, SaaS, or high-growth technology organizations.
• Familiarity with paid recruitment advertising, job board marketing, and programmatic recruitment campaigns.
• Experience developing employer branding initiatives and executing creative talent attraction campaigns.

Must-Have Skills

• Recruitment Marketing
• Project Management
• Campaign Performance Analysis

Good-to-Have Skills

• Employer Branding
• Content Marketing
• Google Analytics
• Paid Recruitment Advertising
• Marketing Analytics