Recruitment Marketing Specialist

Role Description

The Recruitment Marketing Specialist supports the U.S. Patent and Trademark Office’s recruitment marketing and outreach initiatives by coordinating and executing recruitment communications, candidate engagement activities, virtual information sessions, university outreach efforts, and multi-channel recruitment marketing campaigns. The position serves as a key contributor to recruitment outreach strategy and execution, supporting social media content development, graphic design, email marketing campaigns, virtual hiring events, and digital engagement activities.

• Develop, deploy, and monitor multi-channel recruitment marketing communications and campaigns through platforms such as GovDelivery, Sprinklr, LinkedIn, and other approved outreach channels.
• Create, edit, and publish recruitment marketing content for social media, email campaigns, digital flyers, presentations, event invitations, and other promotional materials.
• Design and produce branded visual content and recruitment marketing assets using Adobe Creative Suite tools (e.g., Photoshop, Illustrator, InDesign, Acrobat).
• Develop and maintain email campaigns promoting vacancies, hiring events, webinars, information sessions, and workforce development programs.
• Use Sprinklr to schedule, publish, monitor, and manage social media and digital recruitment content.
• Support the development, maintenance, and continuous refinement of recruitment marketing assets, templates, and content libraries.
• Track and analyze campaign performance metrics, digital engagement trends, and outreach effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Human Resources, Business Administration, or a related field.
• Minimum of three (3) years of experience supporting recruitment marketing, communications, outreach, event coordination, talent acquisition, or related activities.
• Experience developing and executing digital recruitment marketing, outreach, or communications campaigns across social media, email, and other online engagement channels.
• Experience creating recruitment marketing materials, social graphics, presentations, digital flyers, email content, or other branded outreach materials using tools such as Adobe Creative Suite.
• Experience supporting or managing email marketing campaigns, including drafting content, formatting communications, coordinating distribution, and tracking campaign performance metrics.
• Experience coordinating webinars, virtual events, information sessions, or outreach activities.
• Experience using Sprinklr or a comparable enterprise social media management / digital engagement platform.
• Demonstrated ability to track and analyze digital outreach, social media, and campaign performance metrics.
• Strong written and verbal communication skills.

Requirements

• Experience managing multiple projects and priorities simultaneously.

Benefits

• Not specified.

Company Description

Not specified.