Social Media & Content Manager (Miami-Fort Lauderdale Area)

We’re looking for a Social Media & Content Manager to help build the social presence of a new women-focused supplement and cognitive wellness brand launching in 2027.

Think Rhode Beauty meets Thorne: culturally relevant and visually sharp, grounded in credible science, transparency, and real life.

This is an early-stage role with meaningful ownership across social strategy and execution. You’ll help translate the brand into a living social world across Instagram, TikTok, YouTube, LinkedIn, and emerging channels, building a pre-launch audience, developing content, managing the calendar and community, and using performance insights to evolve the strategy.

We’re looking for someone with a strong aesthetic eye, native social fluency, and a genuine interest in mental health, wellness, women’s health, and culture.

• Own and evolve the social content calendar from pre-launch through launch
• Translate brand strategy and content pillars into platform-specific concepts, recurring franchises, and timely content
• Develop and execute Reels, TikToks, carousels, Stories, YouTube Shorts, LinkedIn content, and other relevant formats
• Write captions, hooks, on-screen copy, and social-first messaging in a distinct brand voice
• Help shape the visual and cultural world of the brand across social
• Brief and coordinate designers, editors, creators, and external partners
• Support shoots and capture platform-native, behind-the-scenes, and quick-turn content
• Manage publishing, scheduling, tagging, and day-to-day channel management
• Lead community engagement and surface recurring questions, language, sentiment, and consumer insights
• Track platform and content performance, understand key social metrics, and deliver monthly reporting with clear insights, learnings, and recommendations
• Identify what is working in real time and adjust the calendar and creative strategy accordingly
• Stay close to relevant trends, creators, competitors, platform shifts, and cultural conversations
• Support creator seeding, partnerships, events, and launch moments where social plays a key role

• 3–5+ years of social media and content experience for a consumer brand or agency; experience in beauty, wellness, supplements, fashion, lifestyle, or premium DTC strongly preferred
• Deep understanding of Instagram and TikTok, with familiarity across YouTube, LinkedIn, Pinterest, and emerging platforms
• Strong visual judgment and a highly developed aesthetic point of view
• Excellent writing skills and the ability to adapt one brand voice across platforms and formats
• Strong understanding of social analytics, KPIs, reporting, and how to translate performance data into actionable content decisions
• Able to identify culturally relevant opportunities without chasing every trend
• Highly organized and comfortable managing calendars, assets, deadlines, and multiple workstreams
• Comfortable operating in an early-stage environment where priorities can move quickly
• A genuine personal interest in mental health, cognitive wellness, women’s health, and the broader wellness conversation
• Basic photo/video editing skills in CapCut, Canva, Adobe, or similar tools are a plus
• Bachelor’s degree or equivalent experience preferred

• Full-time, primarily remote, with occasional in-person meetings in Miami or Boca Raton and onsite support for shoots, events, and other brand moments. 
• Some flexibility outside standard business hours, including occasional weekends or holidays, is expected when needed to monitor social channels, manage community communications, or respond to time-sensitive moments.

You’ve helped build a brand before launch and know how to create interest, community, and a distinct social world from the ground up. You’re equally comfortable shaping the brand culturally, executing day to day, and using performance data to guide what comes next.