Digital Marketing Manager

Job Description

Job Description:\n\nDigital Marketing Manager\nMarketing Direction | B2B Marketing Agency | Hands-On Execution Role\n\nExecute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands-on execution leadership role — you build the campaigns, configure the platforms, and deliver the results.\n\nThis is a primarily remote position with occasional in-person collaboration in the Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states.\n\nKey Skills: Google Ads | Meta Ads | LinkedIn Ads | GoHighLevel | HubSpot | Marketing Automation | Analytics | GA4\n\nABOUT MARKETING DIRECTION\nMarketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We're known for our trademarked Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.\n\nCompany Values: Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, Expertise\n\nTHE OPPORTUNITY\nWe're seeking a Digital Marketing Manager to own execution across paid advertising, marketing automation, and analytics for both client programs and internal initiatives. This is a hands-on execution leadership role — you'll build campaigns, configure platforms, and deliver results, not manage a team or write strategy documents.\n\nThis role is perfect for someone who:\n\nGets energized by building campaigns that drive measurable results\nHas deep, hands-on expertise across multiple marketing platforms\nThrives in a fast-paced agency environment with multiple concurrent clients\nWants ownership of outcomes, not just task completion\nLoves learning new platforms and staying current with marketing technology\nCommunicates proactively and consistently — no one should have to chase you for updates\nCatches their own errors before work reaches clients or colleagues\nExecutes reliably on strategic direction provided by others\n\nThis role is NOT a fit for someone who:\n\nPrefers strategy and planning over hands-on execution\nWants to manage people rather than manage campaigns\nNeeds extensive oversight and direction to stay on track\nIs looking for a narrow specialist role (paid ads only, or automation only)\nWants predictable, repetitive work\nHas difficulty with time tracking, meeting deadlines, or providing regular status updates\nStruggles to work within established processes and quality standards\nSees this role as a stepping stone to a strategy position\n\nWHAT YOU'LL DO\nYou'll work directly with our COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas. You'll receive strategic direction and specifications from our strategists, then build, launch, optimize, and report. On larger programs requiring multiple digital marketers, you'll also serve as the execution lead — coordinating work, maintaining quality standards, and ensuring cohesive delivery.\n\nOther specialists on our team handle areas like SEO, social media, and content — though you may collaborate across these areas, your primary focus is execution across automation, paid advertising, analytics, and platform operations.\n\n1. Marketing Automation & CRM (30-35% of your time)\nYou'll execute marketing automation across our internal platforms and diverse client tech stacks.\n\nYour responsibilities:\n\nBuild and maintain workflows, sequences, and automations per strategic specifications\nConfigure CRM systems, lead scoring, and pipeline automation\nExecute email campaigns, nurture sequences, and triggered communications\nIntegrate platforms and troubleshoot data flow issues\nMaintain automation infrastructure and documentation\nSupport both client DMAP delivery and internal demand generation\n\nPlatforms: GoHighLevel (primary internal), HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact, and others as needed\n\n2. Paid Advertising Execution (20-25% of your time)\nYou'll own paid advertising execution across client engagements and internal campaigns.\n\nYour responsibilities:\n\nBuild, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn\nManage budgets ranging from small test campaigns to significant multi-channel programs\nExecute A/B testing, audience optimization, and bid strategy adjustments\nDeliver regular performance reporting with actionable insights\nTroubleshoot tracking issues and ensure accurate attribution\nStay current with platform changes and new features\n\nPlatforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager\n\n3. Analytics & Reporting Infrastructure (20-25% of your time)\nYou'll own analytics implementation and reporting across client and internal programs.\n\nYour responsibilities:\n\nBuild dashboards and reporting systems per strategic specifications\nImplement tracking via Google Tag Manager\nExecute regular reporting cadences (weekly, monthly, quarterly)\nEnsure data accuracy across platforms and integrations\nCreate templates and documentation for consistent delivery\nTranslate data into clear, actionable client-ready reports\n\nPlatforms: Google Analytics (GA4), Google Tag Manager, Looker Studio, SEMrush, ahrefs, Power BI\n\n4. Platform Operations & Technical Ownership (15-20% of your time)\nYou'll serve as the primary technical owner for our internal marketing platforms and project management systems.\n\nYour responsibilities:\n\nOwn day-to-day operations of our marketing automation platform (GoHighLevel)\nManage platform configurations, workflow maintenance, and campaign setup\nProvide technical ownership of project management platform implementation and ongoing management\nEnable account managers and strategists to self-serve on project status and reporting\nTroubleshoot platform issues and coordinate with vendors as needed\nDocument processes and train team members on platform usage\n\nPlatforms: GoHighLevel, Monday.com, Workamajig (agency PM platform — similar to Asana/ClickUp), LinkedIn Sales Navigator\n\nYOUR FIRST 90 DAYS\nMonth 1: Learn & Execute\n\nUnderstand our service delivery model, client portfolio, and team structure\nGet hands-on with GoHighLevel and current automation infrastructure\nLearn current project management systems (transitioning from Monday.com to Workamajig)\nShadow strategists to understand strategic specifications and quality standards\nBegin executing on 2-3 active client programs\nLearn our tools, systems, and workflows\n\nMonth 2: Own & Optimize\n\nTake primary ownership of marketing automation and campaign execution\nOwn paid advertising execution across client programs\nBegin analytics dashboard development and reporting cadences\nSupport Workamajig implementation and transition from Monday.com\nIdentify quick wins and efficiency improvements\nEstablish working rhythm with account managers and strategists\n\nMonth 3: Lead & Scale\n\nFull ownership of digital marketing execution across all client programs\nPlatform operations running smoothly with documented processes\nAnalytics infrastructure delivering consistent, quality reporting\nProactively identifying opportunities and surfacing recommendations\nEstablished as the go-to resource for all digital marketing execution\n\nREQUIRED QUALIFICATIONS\nMust-Have Experience:\n1. Digital Marketing Experience\n\n5+ years hands-on digital marketing experience with demonstrated proficiency across marketing automation, paid advertising, and analytics\nRecent, active platform experience (not legacy knowledge from years ago)\nTrack record of measurable results\n\n2. Marketing Automation & CRM Proficiency\n\nHands-on experience building workflows, sequences, and automations\nProficiency with at least 2-3 major platforms (HubSpot, Salesforce, Zoho, GoHighLevel, Mailchimp, etc.)\nExperience with CRM configuration, lead scoring, and pipeline automation\nAbility to troubleshoot integrations and data flow issues\n\n3. Paid Advertising Proficiency\n\nDemonstrated hands-on experience across Google Ads, Meta, and LinkedIn\nExperience managing meaningful budgets (not just small test campaigns)\nAbility to build, optimize, and report on campaigns independently\n\n4. Analytics & Reporting Skills\n\nExperience building dashboards and reporting systems (Looker Studio, Power BI, or similar)\nProficiency with Google Analytics (GA4) and Google Tag Manager\nAbility to translate data into actionable insights\nExperience with SEO tools (SEMrush, ahrefs) a plus\n\n5. Technical Aptitude\n\nComfortable learning new platforms quickly\nExperience with platform integrations and troubleshooting\nFamiliarity with integration/automation tools (Make, Zapier, or similar)\nExperience with project management platforms (Monday.com, Asana, ClickUp, Workamajig, or similar)\nProficiency with Excel for data analysis and reporting\nFamiliarity with AI tools (Claude, ChatGPT, Gemini, etc.) for productivity\n\n6. Education\n\nMinimum of Bachelor's degree in business administration, marketing, or a related field.\n\nWork Style Requirements:\n\nSelf-Directed: Can take strategic specifications and execute without hand-holding\nDetail-Oriented: Catches errors before they reach clients; maintains quality standards\nReliable: Meets deadlines consistently; communicates proactively when issues arise\nAdaptable: Comfortable with changing priorities and new platform requirements\nCurious: Stays current with platform changes; proactively learns new tools\n\nPreferred (Not Required):\n\nAgency or multi-client experience (understanding of billable time, client deliverables, agency economics)\nExperience with GoHighLevel specifically\nExperience with PPC optimization platforms (Optmyzr, Opteo, or similar)\nBackground in B2B professional services marketing\nExperience with LinkedIn Sales Navigator for prospecting support\nGoogle Ads and/or HubSpot certifications\n\nCOMPENSATION & BENEFITS\nEmployment Type: Full-Time Employee\nBenefits:\n\nHealthcare stipend\nSimple IRA with company match\nPaid time off\nProfessional development opportunities\nRemote position\n\nLocation: Primarily remote with occasional in-person collaboration in Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states.\nSalary: Please include your desired annual salary in your application.\n\nWHY JOIN MARKETING DIRECTION NOW?\n1. Ownership, Not Task Work\nThis isn't a "do what you're told" role. You'll own digital marketing execution across the agency — the platforms, the campaigns, the results. When client programs succeed, it's because you built and optimized them.\n2. Variety Without Chaos\nYou'll work across multiple clients, platforms, and campaign types. No two weeks look the same. But we're an established agency with clear processes — it's variety with structure, not chaos.\n3. Work with Senior Strategists\nYou'll execute based on strategic specifications from experienced marketing strategists. You'll learn while you execute, and your input on what's working (or not) shapes future strategy.\n4. Join at an Inflection Point\nWe're investing in operational infrastructure and expanding our capabilities. The systems and processes you help build will be foundational to our continued growth.\n5. Direct Impact, Visible Results\nIn a smaller agency, your work is visible. You'll see the direct connection between what you build and client results. No getting lost in a large organization.\n\nHIRING PROCESS\nWe move quickly with qualified candidates. Application review → screening call → in-depth interview → final conversation and decision. We're targeting a Q2 2026 start.\n\nHOW TO APPLY\nSubmit your application through our online application system.\nRequired with your application:\n\nResume highlighting relevant digital marketing experience\nDesired Annual Salary (required — applications without salary expectations will not be considered)\nWork Samples demonstrating hands-on execution (campaigns you built, dashboards you created, automations you implemented — not work you oversaw or approved)\nResponses to the application questions\n\nMarketing Direction is an equal opportunity employer.