eCommerce Digital Marketing Specialist

ECommerce Marketing SpecialistThe eCommerce Marketing Specialist plays a key role in shaping Würth USA's digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You'll manage product listings, online campaigns, and site performance. You'll collaborate cross-functionally with marketing, IT, product management, and sales teams. Occasional sales ride-alongs will offer firsthand insight into customer needs and industry trends.Key ResponsibilitiesManage online sales operations and strategies to increase traffic, conversions, and revenue.Oversee eCommerce operations including product listings, descriptions, images, and pricing.Monitor and analyze KPIs such as sales, website traffic, and conversion rates.Coordinate with supply chain, merchandising, and fulfillment teams.Collaborate with customer service to improve post-purchase support.Product Content & SEOOptimize and maintain product content for clarity, engagement, and SEO.Write keyword-rich titles, descriptions, and metadata.Use Adobe Photoshop for product imagery.Manage and improve local SEO (Google My Business, citations, listings).Monitor algorithm updates and SEO trends.Develop product hierarchy, taxonomy, and attributes.Experience with PIM systems is a plus.SEM & Digital AdvertisingPlan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads).Develop ad copy and landing pages.Use Google Analytics, SEMrush, and similar tools.Test and iterate to improve ROI.Marketing Automation & CampaignsUse Constant Contact and BigCommerce to run automated email campaigns and workflows.Maintain list hygiene and compliance with CAN-SPAM and GDPR.Produce analytics dashboards and performance reports.Align campaigns with customer journey touchpoints.Creative Content & MediaDesign and produce print/digital collateral such as flyers, features, and catalogs.Edit videos, capture photography, and create visual assets for web/social.Support product management and sales with marketing materials.Collaboration & Cross-Functional WorkPartner with product management, IT, and marketing teams.Engage with sales to understand customer challenges and opportunities.Manage multiple priorities in a detail-oriented, fast-paced environment.Qualifications & SkillsBachelor's degree in marketing, Communications, or equivalent experience.3–5 years in eCommerce, digital marketing, or product content management.Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.Strong writing and communication skills.Understanding of SEO best practices (HTML, CSS, site structure).Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).Analytical mindset with data-driven decision making.Video editing and photography experience a plus.Familiarity with SAP Hybris is a plus.BenefitsMedical, Dental, and Vision InsuranceCompany-paid Life InsuranceShort- and Long-Term DisabilitySupplemental Benefits401(k) with Company Match (eligible Day 1)Paid Time Off and HolidaysStable, growth-oriented company cultureTuition ReimbursementEmployee Discount ProgramParental Leave ProgramReferral BonusesJoin Our TeamThis role is ideal for someone ready to merge creativity with technical skill in a collaborative, people-first environment.Equal Opportunity EmployerWürth USA is an Equal Opportunity Employer.Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.