Brand and Creative Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Brand and Creative Manager based in the United States.

This role will shape a trusted, compelling brand across every stage of the customer journey.
You will lead creative strategy across digital, social, paid acquisition, content, and storytelling.
The position combines strategic brand leadership with hands-on creative execution in a fast-moving environment.
You will translate complex clinical topics into clear, compassionate, and audience-focused communications.
Working closely with Growth, Clinical, Technology, and external creative partners, you will turn insights into measurable business outcomes.
You will also build scalable creative systems and testing strategies that strengthen both brand equity and performance.
This is an opportunity to make a meaningful impact through creative work that helps families access high-quality care.

Accountabilities

• Own and evolve the brand story across website, social, email, print, paid campaigns, and other customer touchpoints, ensuring consistent messaging, tone, and visual storytelling.
• Develop creative strategy and direction for social channels, creating cohesive, platform-native content across Instagram, YouTube, TikTok, and emerging platforms.
• Translate complex clinical concepts into accessible, compassionate, parent-friendly stories while developing scalable approaches for capturing and amplifying patient and caregiver experiences.
• Lead creative strategy for paid acquisition channels, balancing long-term brand building with short-term acquisition and performance objectives.
• Develop messaging frameworks and creative concepts informed by audience motivations, barriers, customer psychology, research, and decision-making behavior.
• Partner with Growth Marketing to establish creative testing roadmaps and use behavioral data and campaign performance to continuously improve messaging and creative effectiveness.
• Concept, produce, and oversee content across short-form video, social media, patient stories, educational resources, and thought leadership materials.
• Direct designers, videographers, agencies, and other creative partners while remaining hands-on with execution when needed.
• Collaborate with clinical teams to ensure communications are accurate, responsible, and appropriate for audiences navigating sensitive healthcare decisions.
• Partner with Technology and product design teams to create a consistent experience across brand, product, and customer touchpoints.
• Monitor cultural trends, mental health conversations, competitor activity, and platform changes to inform creative strategy and identify new opportunities.
• Champion high-quality storytelling, thoughtful design, audience-first messaging, and strong creative standards throughout the organization.

Requirements

• 5+ years of experience in creative strategy, brand marketing, performance creative, or content strategy, gained in an in-house or agency environment.
• A strong portfolio demonstrating high-quality creative work that has contributed to measurable brand and business results.
• Strong understanding of customer psychology, messaging, positioning, audience segmentation, and the relationship between creative and business performance.
• Experience developing creative testing strategies and translating customer research, audience insights, and campaign data into stronger creative approaches.
• Ability to operate effectively as both a strategic leader and hands-on individual contributor in a fast-paced environment.
• Experience managing creative projects involving designers, videographers, agencies, and cross-functional stakeholders.
• Hands-on familiarity with tools such as Adobe Creative Suite, Canva, CapCut, or Figma.
• Strong knowledge of social and digital platforms, particularly Instagram, YouTube, and TikTok.
• Comfortable directing or appearing on camera for interviews, educational content, and other audience-facing formats.
• Experience using AI tools to accelerate creative ideation, content production, and workflow efficiency while applying sound creative judgment.
• Excellent communication, organization, collaboration, and feedback skills, with strong attention to detail.
• Experience in healthcare or another high-trust industry is a plus.

Benefits

• Annual salary range of $116,000–$130,000 , with starting compensation determined based on skills, experience, and other relevant factors.
• 401(k) plan with employer match.
• Flexible paid time off and paid holidays.
• Paid service days.
• Four-week paid sabbatical.
• 12 weeks of paid parental leave.
• Health benefits beginning on the first day of employment.
• Fully remote work environment with periodic in-person team retreats.
• Opportunity to contribute to a mission-driven organization focused on improving access to evidence-based care.
• Opportunity to work alongside experienced professionals committed to making a meaningful difference for children, families, and communities.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.