Senior Brand Manager

Our client in the CPG space is seeking a FULL-TIME Senior Brand Manager to lead strategy and execution for a set of established brands. This role is 100% onsite in Coppell, TX. 

This is a hands-on role ideal for someone who enjoys rolling up their sleeves, working cross-functionally, and driving meaningful results. The Senior Brand Manager will oversee day-to-day brand management, guide junior team members, and partner closely with Sales, Product Development, Creative, and Supply Chain. The Senior Brand Manager is a key role that involves planning, executing, and analyzing multiple campaigns simultaneously, while also planning ahead for brand strategy. The Senior Brand Manager will be the SME on the brand's consumer insights and trends and use those to identify new and key opportunities to drive growth and disrupt existing category leaders. Success in this role comes from curiosity, initiative, and the ability to communicate clearly and practically across different parts of the business. 

Senior Brand Manager Responsibilities: 

- Develop key brand strategies, marketing plans, and product innovations for a specific product line.

- Lead annual brand planning, business reviews, and ongoing performance management. 

- Identify business trends, diagnose issues, and develop clear, actionable recommendations. 

- Translate consumer and category insights into practical brand strategies. 

- Develop and execute brand programs that support retail velocity and brand health. 

- Partner with Creative and agency teams to produce effective marketing assets. 

- Support Sales with presentations, materials, and programs that drive sell-in and sell-through. 

- Work closely with Sales, Supply Chain, Product Development, and Creative to keep projects aligned and moving. 

- Communicate effectively across different teams. 

- Support product development initiatives from concept through launch. 

- Manage and mentor 1-2 direct reports. 

- Provide clear direction, coaching, and support to help them grow. 

- Monitor brand performance, category trends, and competitive activity. 

- Evaluate market trends and consumer behavior to identify key opportunities across consumer segments. 

- Dive into data to understand what's driving the business and where to focus next. 

- Bring practical solutions that move the brands forward. 

- Manage marketing/project budgets. 

Senior Brand Manager Qualifications: 

- Bachelor's degree required 

- 5+ years of experience in brand management, CPG, sales, category management, or related consumer product roles 

- Strong understanding of consumer buying behavior and retail dynamics 

- Ability to interpret data and turn insights into action 

- Experience managing projects and working cross-functionally 

- Comfortable working onsite full-time in a traditional office environment 

- Interest in personal care or consumer products is a plus

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

- Performance bonus annually - up to 30% of salary (every July)
- Medical dental, vision, life - 30 days
- 401(k) - after 30 days, up to 4% match of base salary
- PTO - 10 days after 1 year, 15 days after 3 years, 20 days after 10 years
- Holidays - New Year's, Memorial Day, 4th of July, Labor Day, Thanksgiving, day after Thanksgiving, Christmas eve day, Christmas 

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Kimberly Murray - Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 04/20/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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