Account Manager, Higher Education Practice
Stratagon
Job Summary: We seek an experienced Higher Education Account Manager to drive client success and lead strategic marketing initiatives. This role combines strategic thinking with hands-on execution, serving as the primary architect of our clients' marketing success stories. You'll manage a portfolio of higher education clients, translating their unique missions into impactful marketing strategies while building lasting partnerships. Managing a diverse range of Higher Ed clients at various stages of their lifecycle requires resilience, adaptability, and high operational rigor. Key Responsibilities: • Own client relationships and serve as their strategic marketing advisor and day-to-day lead
- Lead strategic conversations and advance the marketing strategy for multiple high-profile client accounts
- Develop and execute comprehensive marketing strategies aligned with institutions' enrollment, advancement, and brand goals
- Lead and mentor team members while fostering a collaborative, growth-oriented environment
- Drive innovative solutions by staying ahead of higher education marketing trends and best practices
- Manage project timelines, budgets, and deliverables across multiple concurrent campaigns
- Hone strategic and technical expertise to become a subject matter expert in maintaining key relationships.
- Analyze campaign performance and translate data into actionable insights and recommendations
- Identify and pursue strategic growth opportunities within existing client partnerships
- Facilitate clear communication between internal teams and client stakeholders
- Strategically plan long-term while executing short-term needs for clients
- Excel at managing multiple clients and work streams, thrive in a fast-paced environment and bring a strategic mindset that drives innovative, results-focused marketing campaigns.
- Ability to build trust and rapport with diverse stakeholders
- Proactive problem-solver who anticipates client needs
- Passionate about higher education and institutional success
- Experience in managing and mentoring team members
- A strong professional network within higher-ed marketing and or admissions preferred
- Collaborative, innovative work environment
- Close collaboration with Agency Principals and the opportunity to lead upon standing out
- All this, plus Short and Long Term Financial, Work/Life and Health benefits
- Proven track record of developing and executing successful marketing campaigns
- Demonstrated expertise in developing a marketing and communications strategy, media planning a plus
- Demonstrated ability to communicate and influence effectively at all levels of a client organization
- Demonstrated experience in delivering client-focused solutions
- Experience managing complex projects and client relationships simultaneously
- Demonstrated experience in a combination of the following within a Higher Ed environment: enrollment marketing, advancement campaigns, and brand development
- Strong analytical skills with the ability to translate data into strategic recommendations
- Exceptional communication and presentation abilities
- Bachelor's degree in Marketing, Communications, Business, or related field
- Excellent prioritization and time management skills
- Excellent listening, negotiation, and presentation skills.
- Experience working with HBCUs or minority-serving institutions
- Project management or relevant marketing certifications
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