AI-Driven Email & Lifecycle Growth Manager

General Summary We are seeking a strategic, execution-oriented Email & Lifecycle Marketing Manager to scale our email performance and lifecycle programs, positioning email as a primary driver of new memberships, retention, and lifetime value, while supporting paid email and direct mail acquisition efforts. This full‑time, in‑office role requires weekend support as needed. The role reports to the SVP of CRM and works closely with the AI Marketing Specialist and the email platform team in a fast‑paced, multi‑campus environment. Key Responsibilities Email Growth & Lifecycle Strategy Develop and execute email marketing strategy across content, cadence, segmentation, and personalization. Own promotional, transactional, triggered, and automated journey execution across the lead and member funnel. Drive retention, re‑engagement, and cross‑sell initiatives. Monitor campaign performance, identify trends, and apply insights to continuously improve results. AI‑Directed Campaign Execution Brief, direct, and QA AI agents to produce email copy, subject lines, and campaign calendar builds, refining output for audience, offer, and compliance before every deployment. Maintain prompt frameworks, brand guidelines, and content standards that feed AI workflows. Identify opportunities to improve AI output quality and expand agent use across campaign formats. Paid Email & Direct Mail Define strategy, audience targeting, and messaging for paid email and direct mail programs. Manage vendor relationships, evaluate ROI and incrementality, and optimize spend within budget. Automation & Personalization Strategy Build lifecycle journey automation strategy, defining trigger logic, timing, segmentation rules, and personalization requirements. Identify personalization opportunities to capture first‑party data and drive engagement. Define attribution frameworks and surface actionable performance insights. Channel Reporting & Performance Analysis Own email channel reporting: open rates, CTR, conversion, deliverability, unsubscribe trends, and revenue attribution. Conduct quarterly hindsight analysis, extracting and analyzing data to identify trends and deliver forward‑looking channel recommendations. Maintain a structured A/B testing roadmap; translate results into clear optimization actions. Deliverability, Compliance & Governance Maintain deliverability standards: list hygiene, sender reputation, suppression management, and engagement monitoring. Ensure compliance with CAN‑SPAM, GDPR, and applicable regulations. Partner with the AI Marketing Specialist to align cross‑channel contact strategy and cadence governance. Qualifications 3-5 years in email marketing, lifecycle marketing, or CRM marketing with demonstrated ownership of multi‑touch campaigns. Proven ability to drive conversion, retention, and revenue impact through owned email channels. Strong familiarity with segmentation, journey design, automation strategy, deliverability, and A/B testing. Comfortable directing and QA‑ing AI agents to produce on‑brand content at scale; this is a core job function. Analytical mindset: extracts insights from campaign data and translates them into clear strategic recommendations. Highly organized with the ability to manage shifting priorities in a high‑volume, fast‑paced environment. Salesforce Marketing Cloud experience preferred. Skills & Knowledge Business and Management Principles – knowledge of strategic planning, resource allocation, leadership, and coordination of people and resources. Policies and Regulations – knowledge of company policies, federal, state, and local laws, government regulations and agency rules that pertain to the organization. Sales and Marketing – knowledge of principles and methods for showing, promoting, and selling services. Problem Anticipation/Deductive Reasoning – ability to identify when something is wrong or likely to go wrong and apply general rules to specific problems. Written Comprehension and Expression – ability to read, understand, and communicate information in writing. Oral Comprehension and Expression – ability to understand and communicate so others can understand ideas and information. Computer – ability to develop and maintain computer records in Word, Excel, and other required software. Working Conditions / Physical Requirements This position may interact with outside personnel such as residents and clients, via in person, phone, and email. This is a hybrid role. Extreme environmental conditions do not exist. It is sometimes necessary to deal with unpleasant or angry people while problem‑solving difficult situations. It is necessary to adapt to a frequently changing environment. Sitting and standing is as needed. It may be necessary for the position to travel independently to property locations. Equal Opportunity Employer The Bay Club Company (“TBCC”) provides equal employment opportunities without regard to race (and all traits historically associated with race, including but not limited to, hair texture and protective hairstyles), color, religion, creed (including, but not limited to, religious dress and grooming practices), sex (including pregnancy, childbirth or related medical conditions, and breastfeeding, and other related medical conditions), sexual orientation and identity, gender, gender identity, gender expression, actual or perceived national origin/ancestry, accent or ability to speak English, age, disability, marital/familial status, source of income, veteran status, citizenship status, political activities or affiliations, medical condition, genetic information, persons with AIDS or AIDS‑related condition, or persons who are victims of domestic violence. Estimated Base Pay Range $75,000.00 – $85,000.00 / year Other Compensation and Benefits Club Membership Competitive Compensation Discounts on club services and amenities Continuing Education Community Involvement Paid Time Off* Health Insurance* Offered to Full‑Time associates. Full‑Time status eligibility starting at 25 average hours of work per week. #J-18808-Ljbffr The Bay Club Company