Vice President, Analytics

Vice President Of Analytics And TechnologyCompany description CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.Overview The Vice President of Analytics and Technology is a key leadership role responsible for driving the analytics practice evolution, operations, and revenue growth across the agency, specifically focusing on the North American business for a critical global client. Reporting to the SVP, Analytics, the VP of Analytics will manage data sciences, performance marketing analysts, and business intelligence teams and ensure a unified understanding of media investment value in terms of new customers and customer lifetime value. The ideal candidate will be an inclusive, critical thinker with high emotional intelligence, capable of leading diverse teams and delivering results.ResponsibilitiesAccount Management Drive client satisfaction and growth, specifically pertaining to analytics and technology Support cross-agency collaboration and matrix structure to ensure client success Collaborate with media investment teams and clients to develop and manage a learning agenda, ensuring clear project prioritization and resource allocationClient Leadership Act as a senior leader for assigned clients, building strong relationships and influencing key stakeholders Maintain a strong understanding of marketplace conditions, leveraging knowledge of the latest trends in analytics and marketing technologyPractice Development Enhance and implement frameworks to address client strategies, integrating digital media, customer analytics, and performance improvement Establish and maintain partnerships with leading technology and analytics platforms Identify process improvements through new service development and improve workflow efficiencyTeam Leadership & Development Foster a culture of teamwork, collaboration, accountability, and intellectual curiosity Provide coaching and mentorship to develop critical thinking, quantitative, and technical skills across teams Oversee hiring, training, and mentoring within the department, supporting diversity and inclusion efforts Conduct performance reviews and career path planning for direct reportsNew Business Support business development opportunities, serving as a strategic business lead when needed and collaborating with other departments and teams within the organization Contribute to prospecting through personal and professional networks Identify and coach key department contributors for successful new business participation, fostering a cross-functional approachQualifications10+ years of relevant experience in Management Consulting, Pharma Media or Marketing AnalyticsMaster's degree in Business, Mathematics, Economics, Computer Sciences, or a related field; or a demonstrated equivalent work experienceExperience with pharma media analytics is highly preferredExperience with Crossix, IQVIA or other Health Data PlatformsAdaptability and willingness to stay up-to-date with the latest trends and best practices in analytics and digital marketing6+ years of team management experience of onshore and offshore teamsExperience in managing data scientists, performance marketing analysts, and business intelligence teamsExtensive experience in digital, including digital measurement, analytics, and associated data/technology platformsStrong knowledge of analytics disciplines, including Web Analytics, Programmatic, CRM, Predictive Modeling, Marketing Mix Modeling, Attribution, Business Intelligence, and Data WarehousingExcellent communication skills, with the ability to present complex information clearly and concisely to various stakeholdersAdditional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.