Senior GTM Manager, Partnerships

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone— from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen! We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe's GTM Partnerships team is growing, and we're looking for a digital-first, data-driven go-to-market Senior Manager to join us. This is a role for someone who can own a partner relationship end to end while also helping to raise the bar across the broader team through deep expertise in a specific field. The GTM Partnerships team is responsible for building best in class customer journeys across a portfolio of strategic partnerships, reaching users globally. We work across the full funnel from pre-launch planning and readiness through to in-life optimisation, retention, and expansion. Everything we do is grounded in data and customer insight. In this role you will take ownership of one or more partner relationships, running the end to end GTM plan and customer lifecycle. You will work closely with colleagues across Product Marketing, Growth, Sales, Data Science, Legal, and Finance, as well as directly with external partners. If you are someone who likes building things properly, works well with ambiguity, and wants to see real commercial impact from their work, this is the right place. What you'll Do Own the end to end GTM plan for your assigned partner(s) across the full customer lifecycle covering acquisition, onboarding, engagement, and expansion Lead journey reviews and funnel optimisations, identifying where we can improve conversion, activation, and retention Develop playbooks and repeatable approaches that can be applied across all partners Bring insight and recommendations that help us unlock exponential growth across the portfolio, not just within your own partnerships Work closely with Analytics, Product Marketing, Sales, Data Science, and Finance to build a complete picture of partner performance and opportunity Influence internal roadmap and campaign decisions by building clear, data-led cases for investment and prioritisation Test and scale initiatives across acquisition, onboarding, and retention, learning fast and applying those findings broadly Identify expansion opportunities across product, geography, channel, surface, and offer within your partner portfolio Bring a sharp commercial lens to everything, always connecting activity back to user growth, engagement, and revenue What You Need to Succeed Proven experience in a GTM, growth, or partnerships role, ideally in digital environment Ability to build strategy and implement — you’re just as comfortable shaping the vision as you are making it happen Strong analytical skills and data storytelling - you are at ease working with funnel data, building cases, and using insight to drive decisions Experience working cross-functionally with sales, product, marketing, and data teams Familiarity with funnel optimisation, user lifecycle marketing, and product-led growth approaches Able to communicate clearly and confidently with both internal and external stakeholders at all levels Comfortable in a fast moving environment , love to learn, and bring energy to ambiguity Bonus: experience with digital creative tools, SaaS platforms, telco, retail, banking, or other partner-led distribution models As our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognized around the world. You’ll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, and explore the phenomenal benefits we offer at Rewards.adobe.com. Adobe is an equal opportunity employer. We hire individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,500 -- $226,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In New York, the pay range for this position is $156,500 - $226,700 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.