Growth Marketing Manager

At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society. Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry. Job Description: Role Overview We are seeking an Outbound Orchestration Lead to join our Product Marketing team and drive outbound pipeline acceleration, mid-funnel progression, and lead-to-opportunity conversion strategies. This role will serve as a critical bridge between product marketing and sales execution, ensuring that our go-to-market efforts translate into coordinated, data-driven engagement across outbound channels. The Outbound Orchestration Lead will own the design, sequencing, and continuous optimization of outbound outreach across campaigns, events, and prospecting motions. This is a highly cross-functional role working across Product Marketing, Sales, and Revenue Operations to improve outbound effectiveness, scalability, and predictable pipeline generation. KEY RESPONSIBILITIES Campaign-to-Execution Translation Translate Product Marketing strategy and assets (ICP, messaging, campaign goals, case studies, ROI calculators, vertical-specific collateral) into structured outbound engagement plans Ensure alignment between campaign intent and sales execution Cadence Strategy & Development Design outbound cadences to support: Campaign launches Event-driven outreach Sales prospecting initiatives Define: Channel mix (email, call, LinkedIn, etc.) Sequencing and timing Personalization approach Maintain and evolve a library of standardized cadences and templates Orchestration & Cross-Functional Coordination Coordinate across teams to ensure outbound efforts are aligned and executed effectively: Product Marketing (strategy & content) RevOps (tools, systems, and automation) Sales (execution and feedback) Partner with RevOps to ensure accurate list targeting, campaign setup, and system execution Partner with AE/SDR/BDR leadership to ensure outbound prospecting cadences are adopted, easily executable, and consistently yielding high performance In-Flight Optimization Monitor outbound campaign performance in real time, including: Engagement rates Conversion rates Pipeline generation Establish a closed-loop feedback mechanism and continuously refine: Messaging Cadence structure Audience segmentation Scale high-performing approaches and discontinue underperforming efforts Continuous Improvement & Automation Enablement Identify repeatable patterns and best practices across campaigns Drive standardization of: Messaging frameworks Cadence structures Execution workflows Partner with RevOps to translate learnings into scalable automation Success Metrics Conversion rates (Target → Lead → Opportunity) Pipeline generated from outbound efforts Time to first engagement Improvement in campaign performance over time Adoption of standardized cadences across teams Job Qualifications: QUALIFICATIONS Required Experience in Product Marketing, Demand Generation, or Sales/Revenue Operations Proven experience writing high-converting cold outreach copy and designing multi-touch, multi-channel prospecting sequences Strong understanding of outbound lead generation and campaign execution Analytical mindset with ability to interpret performance data and drive optimization Experience working cross-functionally with Marketing, Sales, and Operations teams Preferred Experience with CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Sales Engagement tools) Familiarity with multi-channel outbound strategies Experience building or optimizing outreach cadences Annual Pay Range: 93,200 - 120,000 USD Application Window: This opportunity is expected to remain posted through the date identified below, subject to business needs. Thrive with Cotality At Cotality, we offer more than just a job, we provide a benefits experience designed to support your whole self. From a flexible working model to competitive time off and standout health coverage with meaningful perks and growth opportunities, our package is built to help you thrive at work and in life. Highlights, depending on role classification, include: Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off. Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend. Health: Multiple medical plan options with mental health and wellness support offerings. Retirement: 401(k) with company match and vesting after one year. Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250. Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more! Please note, Qualifications, locations and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from the posted range Cotality is an Equal Opportunity employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. Cotality maintains a Drug-Free Workplace. Cotality is fully committed to a work environment that embraces everyone’s unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences. Privacy Policy Global Applicant Privacy Policy By providing your telephone number, you agree to receive automated (SMS) text messages at that number from Cotality regarding all matters related to your application and, if you are hired, your employment and company business. Message & data rates may apply. You can opt out at any time by responding STOP or UNSUBSCRIBING and will automatically be opted out company-wide. Connect with us on social media! Click on the quicklinks below to find out more about our company and associates Looking for a Remote role? Please navigate to "location" and filter on desired country under the "locations". ex: United States, Canada, United Kingdom, India Are you ready for a career with Cotality? We have some exciting news to share with you, CoreLogic will now be called Cotality! Our new brand reflects our commitment to delivering innovative solutions and building deep relationships. Speaking of fresh starts—if you’re thinking about making a change, and you’re someone who wants to work for a growing company with a people-first culture which has earned us Great Place to Work recognitions in six countries, apply today! Cotality is an Equal Opportunity employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. Cotality will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. If you need reasonable accommodation to complete the on-line application, please contact Talent Acquisition at View email address on click.appcast.io or View phone number on click.appcast.io. 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If you believe you have been contacted by anyone misrepresenting themselves as an employee of Cotality or a Cotality recruiter, please contact Cotality at View email address on click.appcast.io. Please be advised that all legitimate correspondence from a Cotality employee will come from "@Cotality.com" or "@CoreLogic.com" email accounts. Cotality will not interview candidates via text or email. Our interviews will be conducted by recruiters and leaders via the phone, zoom/teams or in an in-person format. Cotality will never ask candidates to make any type of personal financial investment related to gaining employment with the Company. Please click here to view the Cotality Applicant Privacy Statement. By providing your telephone number, you agree to receive automated (SMS) text messages at that number from Cotality regarding all matters related to your application and, if you are hired, your employment and company business. Message & data rates may apply. You can opt out at any time by responding STOP or UNSUBSCRIBING and will automatically be opted out company-wide.