Copywriter

Role Description

The Copywriter - Nonprofit is responsible for producing high-quality copy across Cro Metrics' integrated service lines, with a primary focus on nonprofit and mission-driven clients. You'll write paid media ad copy, landing page copy, headline variants for A/B tests, product page rewrites, and email and SMS campaigns.

• Write donor-facing copy for nonprofit and mission-driven clients, including:
  • Donation page copy
  • Fundraising emails and SMS appeals
  • Year-end and GivingTuesday campaigns
  • Monthly/recurring giving asks
  • Matching gift promotions
  • Impact-driven landing pages
• Write paid media ad copy across platforms (Meta, Google, LinkedIn), including:
  • Headlines
  • Descriptions
  • Creative copy that drives clicks, donations, and conversions
• Produce landing page copy from briefs and wireframes, collaborating with designers.
• Write conversion-focused copy for A/B tests, including:
  • Headline variants
  • CTA copy
  • Value proposition or ask-amount rewrites
  • Messaging hierarchy tests
• Write email and SMS copy for lifecycle and donor journey campaigns.
• Rewrite underperforming copy based on test results and analytics.
• Adapt quickly to new client brand voices.
• Collaborate closely with growth strategists.
• Manage workload across multiple concurrent clients and projects.
• Use AI tools to accelerate drafting, variant generation, and research.
• Build, train, and manage brand-specific AI writing agents.

Qualifications

• 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
• Experience writing for nonprofit or mission-driven organizations.
• A portfolio demonstrating copy that was written to be tested.
• Ability to write across multiple brand voices quickly and accurately.
• Strong strategic instinct.
• Comfort with volume and speed.
• Clear communication skills.
• Self-directed and reliable.
• Active, demonstrated use of AI tools in daily workflow.

Requirements

• Experience writing copy for nonprofit or mission-driven organizations.
• Experience writing copy for CRO, experimentation, or growth marketing.
• Experience writing paid media copy (Meta, Google, LinkedIn).
• Experience at an agency or in a multi-client environment.
• Familiarity with A/B testing methodology.
• Experience writing email/SMS copy.
• Demonstrated experience building AI writing agents.

Benefits

• This is a 1099 independent contractor position.
• The hourly rate for this role ranges from $60–$80, depending on qualifications, relevant experience, and the specific scope of work assigned.
• As an independent contractor, you will be responsible for your own tax withholdings.
• This engagement does not include employee benefits (e.g., health insurance, paid time off, or retirement contributions).

Company Description

At Cro Metrics, we're on a mission to redefine growth for organizations and brands through unparalleled digital experiences that inspire action and deliver results. We are an experiment-led growth marketing agency that partners with mission-driven and high-growth companies to scale through data-driven experimentation.

• Expertise spans A/B testing, personalization, paid media, lifecycle marketing, and full-funnel digital strategy.
• Fully remote team of strategists, analysts, engineers, and creatives.
• Works across industries including eCommerce, fintech, nonprofit, and hospitality.
• Believes in autonomy, collaboration, and innovation.