Senior Sales Manager

UK Senior Sales Manager

Infopro Digital, the B2B group specialising in information and technology, is looking for a UK Senior Sales Manager to join Haynes Group Limited within its Automotive division. Haynes is an established automotive data solutions provider and is part of Infopro Digital, a global group with 4,000 employees across 26 countries.

This is not a project-sales role. Our commercial model is built around scalable SaaS and subscription solutions that create measurable, ongoing value for customers in the automotive aftermarket. We are looking for a senior sales professional who understands recurring revenue, can win and grow strategic accounts, and combines disciplined funnel management with a genuinely customer-centric approach.

Why This Market Matters

The UK vehicle parc is larger and older than ever. At the end of 2025, 36.68 million cars were in use; 45.7% were more than ten years old and the average car age had risen to 9.7 years. Across the EU, passenger cars average more than 12 years old. These ageing fleets create sustained demand for maintenance, diagnostics, repair information and efficient workshop solutions - strong structural tailwinds for scalable automotive data products.

The Role

Reporting to the UK Commercial Director, you will focus on winning, developing and retaining strategic UK accounts. You will manage complex opportunities from prospecting through close, build trusted customer relationships and deliver sustainable recurring-revenue growth through disciplined, value-based selling.

You will own your account portfolio and opportunity funnel - maintaining high CRM discipline, managing conversion and forecast accuracy, and progressing strategic deals while keeping customer outcomes at the centre of every conversation.

Key Responsibilities

Own and Grow Strategic Accounts

• Own a portfolio of strategic UK accounts and prospects, with clear responsibility for new recurring revenue, retention and expansion.
• Build robust account plans that identify customer priorities, decision-makers, commercial potential and clear pathways to growth.
• Maintain a disciplined personal sales cadence, including prospecting, opportunity progression, account reviews and accurate forecasting.
• Develop strong multi-level relationships across key accounts and become a trusted adviser on customer challenges and growth opportunities.
• Work closely with the Commercial Director and internal teams to convert strategy into strong account execution.

Win New Logos and Expand Key Accounts

• Execute a focused new-business plan across priority segments in the UK automotive aftermarket.
• Apply a proactive hunter mindset using well-defined ideal customer profiles, account prioritisation and high-quality outreach.
• Personally own complex and high-value opportunities from initial engagement through negotiation and close.
• Ensure rigorous qualification and value-based discovery from first contact through solution design, commercial negotiation and close.
• Use repeatable sales plays that can scale across customer types, use cases and territories.

Manage the Funnel and Sales KPIs

• Manage your full sales funnel in CRM, ensuring high data quality, clear next steps, realistic close dates and consistent stage definitions.
• Track leading and lagging indicators, including qualified pipeline creation, pipeline coverage, stage conversion, sales-cycle length, win rate, average contract value and new annual recurring revenue.
• Monitor retention, renewal rate, churn, expansion revenue and net revenue retention across the installed base.
• Use data to identify bottlenecks, improve conversion and take corrective action early.
• Deliver accurate weekly, monthly and quarterly forecasts to the UK Commercial Director.

Grow Recurring Revenue Through Customer Value

• Sell solutions that address clear operational and commercial needs - not one-off projects.
• Apply structured account planning, adoption reviews and value conversations across key UK customers.
• Drive renewals, retention, cross-sell and upsell by connecting product capabilities to measurable customer outcomes.
• Maintain strong executive relationships and coordinate the resolution of strategic customer issues.
• Bring the voice of the customer into product, marketing and operational decision-making.

Collaborate and Shape the Market Approach

• Work closely with marketing on demand generation, account-based campaigns, lead quality and funnel performance.
• Partner with product and operations to sharpen propositions, improve adoption and remove barriers to scalable growth.
• Provide competitor intelligence, market insight and customer feedback to senior stakeholders.
• Contribute to budgeting, territory planning, pricing discussions and the broader UK commercial strategy.