Director of Sales, Events & Marketing

A boutique lifestyle hotel located in the heart of the City’s historic Gaslamp Quarter, Andaz San Diego offers contemporary living spaces blending contemporary design and vibrant social spaces. Opened in 1913 for the World’s Fair celebrating the Panama Canal, the hotel overlooks downtown San Diego and is surrounded by some of the city’s most dynamic nightlife, dining, and cultural attractions. It’s storied architectural past is home to the Gaslamp Quarter's largest rooftop, featuring a restaurant, bar and pool. 159 art-driven rooms & suites feature creative, décor, modern amenities, and layouts ranging from standard to loft-style suites with unique features like spiral staircases leading to private cabanas – all emphasizing the hotel’s Californian-cool aesthetic. At Andaz, we don’t just drive occupancy—we create cultural relevance, connection, and demand. We’re seeking a Director of Sales, Events & Marketing who brings both commercial acumen and creative instinct to lead the positioning of the hotel as a market-defining lifestyle destination. This is a highly visible executive role responsible for shaping the hotel’s commercial strategy, brand voice, and market presence. As a key member of the Leadership Committee, you will lead a multi-disciplinary team across sales, marketing, and revenue strategy—driving performance through insight, storytelling, and innovation. The Role The Director of Sales, Events & Marketing is accountable for the overall commercial success of the hotel, with ownership of revenue strategy, market positioning, and brand activation. This leader will develop and execute integrated sales and marketing strategies that elevate awareness, drive demand across all segments, and strengthen the hotel’s identity within the local and global lifestyle landscape. You will serve as both a strategist and a visible ambassador—connecting the hotel to key communities, partners, and audiences while ensuring strong alignment between commercial performance and the guest experience. Key Responsibilities Lead the development and execution of a holistic commercial strategy across sales, marketing, digital, and revenue channels to achieve and exceed revenue and market share goals. Shape and elevate the hotel’s brand positioning in alignment with Andaz—driving cultural relevance through partnerships, programming, and storytelling. Oversee all sales segments (group, transient, catering, and strategic accounts), ensuring thoughtful deployment and proactive business development, as well as financial and legal compliance. Direct a multi-layered marketing strategy including digital, social, PR, content, and on-property experiences that drive awareness and engagement. Serve as a public-facing leader for the hotel—representing the brand in the community, industry events, and media opportunities. Lead, inspire, and develop a high-performing sales & marketing team, fostering a culture of creativity, accountability, and collaboration. Partner closely with operations to ensure alignment between commercial strategies and the on-property guest experience. Own budgeting, forecasting, and business planning processes, with a strong command of financial performance and market dynamics. Build and maintain strong relationships with ownership, regional leadership, and key external partners. Continuously evaluate market trends, competitive landscape, and emerging opportunities to adapt strategies and maintain a leading position. Mentor, coach, and develop leaders, fostering a culture of accountability, empowerment, and service excellence. Collaborate with Operations, Finance and Revenue teams to support hotel wide goals and initiatives. Ensure adherence to brand, safety, and regulatory standards. Embodies the Andaz spirit—curious, creative, and deeply connected to culture and place. Leads with presence and influence, inspiring teams while confidently engaging senior stakeholders and ownership. Balances analytical rigor with creative thinking to unlock new revenue streams and experiences. Champions innovation—challenging conventional approaches to sales and marketing within a lifestyle context. Builds an inclusive, engaged team culture grounded in trust, development, and performance. The salary range for this position is $110,300 - $183,800. This is the range for this position that Andaz San Diego reasonably expects to pay. Decisions regarding individual salaries will be based on a number of factors, such as experience and education. All Candidates must be in possession of identification proving authorization to work in the United States. This Position does not offer sponsorship of Work Visas. Resumes submitted that cannot fulfill these requirements will not be considered. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Qualifications 7+ years of progressive sales leadership experience, with significant exposure to luxury or lifestyle hospitality environments. Proven ability to develop and execute integrated commercial strategies that drive both revenue and brand equity. Strong understanding of digital marketing, brand positioning, and the evolving luxury consumer. Exceptional communication and influencing skills, with experience engaging ownership, senior leadership, and external partners. Demonstrated success in leading and developing high-performing teams. Financial acumen with experience in budgeting, forecasting, and performance analysis. Deep curiosity for culture, community, and trends that shape lifestyle hospitality. Proficiency with Outlook, Microsoft Word, Excel and other supportive computer programs. Full Envision Suite experience a plus. Experience in boutique, lifestyle, or independent hotel environments strongly preferred. Strong communication skills and a natural ability to connect with guests and team members. Ability to multitask, stay calm under pressure, and make thoughtful decisions. #J-18808-Ljbffr