Marketing Strategy & Integrated Planning Coordinator (DBT)

Marketing Strategy & Integrated Planning Coordinator

Disney Branded Television is hiring a Marketing Strategy & Integrated Planning Coordinator to join the team to support the day-to-day operations and execution of launch and sustain campaign strategies for Disney+ and Disney Channel titles. This individual will be responsible for coordinating meetings and agendas, creating and updating key marketing documents, and managing systems and resources to aid the team and advance campaign planning. The successful candidate will be curious, flexible and demonstrates initiative. They must be able to efficiently embrace a workload with changing deadlines and multiple priorities, while collaborating with multiple departments.

Responsibilities

Campaign Development

• Contribute to marketing strategy development and campaign planning process.
• Be a resource for content by reading scripts, watching cuts, understanding production schedules and sharing updates with the team leads.
• Input, route, and update internal marketing strategy documents.
• Conduct ongoing industry and audience analysis of competitive brands and marketing trends.
• Create Google Slide presentations, including 360 marketing campaign decks.
• Maintain confidential information with all levels of Cast Members, including Executives.

Integrated Planning

• Compose and maintain calendars, grids and one sheets on a regular basis.
• Assist in ideation and execution of experiential activations.
• Liaise with multiple teams across the company. Build and maintain sustainable relationships with internal /cross -line of business counterparts.
• Partner with internal and external creative and marketing counterparts on asset requests, creation, and delivery.
• Assist in drafting consumer-facing boilerplate messaging and copy.

Marketing Operations

• Support the team with daily workflow, projects, and priorities.
• Develop an overall knowledge and understanding of marketing priorities and deliverables to effectively track campaign milestones and deadlines.
• Schedule meetings and presentations.
• Assemble meeting agendas, manage meeting invites, and recap/distribute meeting notes.
• Manage Google Drive, BOX & PIX list, access, uploads and be responsible for sharing the information with stakeholders.

Basic Qualifications

• 1+ years of previous work experience with relevant field preferred, internships included (e.g. marketing, brand, project management, advertising/media agency, etc.)
• Passion for entertainment and the Disney brand. Kids and family preferred.
• Keen on organization, project management, and collaboration.
• Experience setting up high level presentations and meetings.
• Strong attention to detail and follow through, with limited supervision.
• Excellent communication and writing skills.
• Ability to work independently.
• Flexible and adaptable to change including the addition of new responsibilities as priorities change.
• Ability to work for different people in the department and prioritize projects to efficiently meet deadlines.
• Social media and pop-culture savvy.
• Expertise in Keynote, Microsoft Office, and Google Workspace (samples recommended).
• Mac proficient.

Preferred Qualifications

• Preferred candidate has experience at a direct-to-consumer, marketing agency, or entertainment company including desk experience.
• Basic knowledge of marketing mix, principles, and metrics.
• Adobe Creative Suite knowledge preferred but not required.
• Experience with Photoshop.

Required Education

• B.S., B.A degree

Preferred Education

• N/A

The hiring range for this position in Burbank, CA is $54,000 to $72,300 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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