Principal Product Marketing Manager

Principal Product Marketing Manager

Ministry Brands is looking for a Principal Product Marketing Manager to join our growing team!

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.

The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.

What You'll Do:

Reporting to the Senior Director of Product Marketing, you will work collaboratively to position our products effectively, create compelling value propositions and messaging, and enhance awareness, demand, and adoption. This is a senior individual contributor role that leads through expertise, judgment, and influence, not formal people leadership.

The Principal Product Marketing Manager is a senior, high-impact individual contributor responsible for strengthening commercialization across priority growth initiatives. This role will drive go-to-market strategy, positioning, messaging, market clarity, and sales readiness across key solution areas and cross-vertical motions, with particular focus on donor-related opportunities and the commercial inputs that improve pipeline and revenue performance. This person will lead through expertise, judgment, and influence, not formal people management.

Go-to-Market Strategy & Product Launches

• Own end-to-end commercialization strategy and go-to-market planning for priority initiatives across key solution areas, including launch strategy, audience definition, value story, readiness, and GTM handoff.
• Partner with Product, Sales, Demand Generation, and leadership to prioritize the highest-value plays where stronger positioning, segmentation, packaging, or enablement can improve pipeline performance fastest. Develop launch plans that align product, sales, customer success, and marketing around a shared strategy and timeline.
• Define success metrics for launches and track performance to optimize results over time.

Market Definition, Segmentation & Commercialization Planning

• Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays, in partnership with leadership, RevOps, and Product.
• Identify where current market assumptions are weak, where sharper targeting is needed, and where additional research would improve commercial decision-making.
• Translate market and segment insight into clear commercialization implications for demand generation, sales, packaging, and go-to-market strategy.

Positioning & Messaging

• Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers; including church administrators, parish business managers, diocesan leaders, and ministry staff.
• Translate complex product capabilities into clear, benefit-driven narratives that resonate with both Protestant and Catholic audiences.
• Maintain a messaging architecture that is consistent across channels and evolves with the market.
• Create and refine positioning and message frameworks for priority initiatives, ensuring each motion clearly defines the customer problem, differentiated value, proof, and why now.

Competitive Intelligence & Market Insights

• Track competitors, market shifts, buyer behavior, and commercial trends within the faith-based software market.
• Conduct win/loss analysis and synthesize market insight to inform positioning, sales strategy, and prioritization decisions.
• Develop commercial insight that helps the business focus on the right segments, motions, and differentiated value stories.

Sales Enablement

• Develop strategic sales narratives, core enablement materials, and messaging frameworks that equip Sales to win priority opportunities, in partnership with the appropriate teams.
• Partner closely with Sales leadership to understand buyer objections, pipeline dynamics, and competitive challenges.
• Deliver training sessions and messaging workshops to ensure consistent positioning in the field.

Customer & Audience Understanding

• Conduct qualitative and quantitative research; including customer interviews and surveys to build rich personas and buyer journey maps.
• Surface customer and market insight that informs product strategy, commercialization decisions, segmentation, messaging, and campaign focus.
• Clarify audience distinctions that help Demand Gen and Sales target more precisely and avoid overly broad go-to-market execution.

Content & Campaign Partnership

• Partner with Demand Generation and Content to improve campaign performance through sharper audience focus, stronger message-market fit, and clearer commercialization inputs.
• Review and provide strategic input on external content: emails, landing pages, webinars, and thought leadership to ensure strong messaging.
• Serve as the subject matter expert for your product areas across all marketing channels.

Cross-Functional Leadership

• Act as a strategic connector across Product Management, Sales, Demand Generation, Customer Adoption, RevOps, and Marketing to improve alignment on priority commercial initiatives.
• Influence without authority by driving clarity, decision-making, and momentum across a matrixed organization.
• Help raise the quality and consistency of commercialization work through frameworks, standards, and strong cross-functional partnership, not formal team leadership.

Commercialization Process & Operating Rigor

• Create and improve repeatable PMM frameworks and templates that strengthen commercialization quality across priority initiatives.
• Help define the minimum PMM inputs needed for launches and growth motions, including TAM, ICP, positioning, messaging, proof, readiness, and handoff.
• Clarify where PMM should engage upstream versus downstream to improve efficiency and avoid reactive, low-value work.

Who You Are:

• 7+ years of B2B product marketing experience, with at least 3 years in SaaS.
• Bachelor's degree in marketing or business, or an equivalent combination of education and experience
• Demonstrated track record owning GTM strategy and execution across multiple product lines.
• Strong positioning and storytelling skills with the experience to take in ideas from a broad set of stakeholders and narrow them down to a sharp and concise message.
• Experience translating complex or technical products into accessible narratives for non-technical buyers.
• Experience defining or refining TAM, ICP, segmentation, and buyer/use-case clarity to improve go-to-market effectiveness.
• Demonstrated success improving commercialization quality through positioning, messaging, readiness, and cross-functional influence.
• Experience creating repeatable frameworks, templates, or operating standards that improve product marketing consistency and execution.
• A strategic thinker with a strong bias for execution – proven track record of leading and delivering results in high-growth environments.
• Strong analytical capabilities and attention to detail – constantly analyzing results and seeking continuous improvement.
• Superb project management skills and confidence to work within a dynamic environment – when priorities change rapidly, you're able to adapt quickly.
• Comfortable working with and presenting to senior leadership.
• Working knowledge of modern tech stack tools: Salesforce, Project Management Tools (e.g., Monday.com), SharePoint, Power BI, Microsoft Suite, and more.

Preferred Qualifications

• Experience marketing to faith-based organizations, nonprofits, or mission-driven organizations.
• Background marketing complex B2B SaaS solutions across multiple product areas, verticals, or commercial motions, ideally within faith-based, nonprofit, or mission-driven markets.
• Experience at a company in the $100M–$500M revenue range navigating growth-stage complexity.

Benefit offerings designed to promote a life of balance!

At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success. Robust healthcare options – Options include a plan that is 100% covered by Ministry Brands for employee only coverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose from in order to find what works best for them.

Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 8