Marketplaces Growth Marketing Manager (Primal Harvest)

ABOUT PRIMAL HARVEST

Primal Harvest is aleadingholisticwellness brand dedicated to empowering individuals to take charge of their health and well-being throughhigh-quality, natural products. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care. As a Direct-to-Consumer brand, we pride ourselveson transparency, trust, and creating a dependable wellness foundation for our customers.Primal Harvestwas founded in 2018 andis a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany.Learn more atprimalharvest.de /primalharvest.com The Position: This roleis responsible forleading media, analytics, and growthforAmazon andMarketplaceschannels.You willoperateat both strategic and executional levels - leadingstrategy,planning, and capability development whilst also executing media buying,testing, and optimization for thesekey saleschannels. In this role you will drive strong revenue and margin growth in the Amazon and Marketplaces P&L, deliver exceptional CAC / LTV economics, and collaborate effectively with the other digital sales and marketing channels to help achieve the company’s strategic and financial goals.This role includes management of marketplaces in the United States and Europe. Key Responsibilities Marketplace Media Ownership (End-to-End) Own media strategy, planning, execution, and optimization across Amazon and other marketplaces Managebudgets, bidding, and campaign structure to maximize revenue and efficiency Partner closely with an external media agency to execute marketplace campaigns, whilemaintainingthe ability to work directly within Amazon Ads and other marketplace platforms tooptimizecampaigns and improve performance when needed. Lead execution across all Amazon ad products: Sponsored Products, Sponsored Brands, Sponsored Display Amazon DSP / Programmatic STV and emerging formats Scale media efforts acrossadditionalmarketplaces (Walmart, Target, etc.) Performance Optimization & Growth Identifyand scale high-performing campaigns, products, and audiences Drive continuous testing across: Keyword strategy and targeting Creative formats and messaging Bidding strategies and placements Optimizefor both short-term efficiency (ROAS/CAC) and long-term growth (TACoS, LTV)Analytics, Reporting & Insights Identifyand unlock new growth opportunities across marketplaces, including new ad formats, audiences, and expansion channels Continuously evolve media strategy based on performance data, market dynamics, and competitive landscape Analytics, Reporting & Insights Build and own reporting frameworks to trackkey performancemetrics andtranslate data into clear insights andstrategicrecommendations Monitor and drive performance across key KPIs(CAC, LTV,ROAS, ACOS,TACoS, CVR, SOV/ ranking) Own competitive intelligence across marketplaces,leveragingtools and data to track competitors, identifyingtrends, andshareactionable insights across the organization Testing & Incrementality Design and execute incrementality and lift tests tied to promotions, campaigns, and product launches Identifyandvalidatenew growth opportunities through structured experimentation Capability Building Identifyopportunities to improve efficiency, scalability, and performance Stay ahead of marketplace media trends, tools, and platform innovations What You Will Need 3-5+ years of hands-onAmazon Advertising experience Proventrack recordscaling marketplace revenue and efficiency through direct campaign ownership Experience owning marketplace performance end-to-end (Amazonrequired; Walmart, Target, or other marketplaces a plus) Deep experience executing across: Sponsored Products, Sponsored Brands, Sponsored Display Amazon DSP / programmatic (required) Video / Streaming TV (STV) (preferred) Demonstrated ability to build, test, andscalecampaigns from scratch,translating strategy into measurable results Strongability to influence cross-functional stakeholders anddrive impact Experience in CPG, supplements, or eCommerce preferred Experience managing or partnering with external media agencies whilemaintainingownership of strategy, performance, and business outcomes. Proven ability to translate campaignobjectivesintoclear, measurable strategies Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus #J-18808-Ljbffr WM Partner's Portfolio Companies