Sr. Consultant, Audience Lead

Sr. Consultant, Audience Lead – P&C Marketing Integration We are seeking a Sr. Consultant, Audience Lead to govern distribution partner audience strategy and activation across Salesforce, and define how target segments are prioritized, sequenced, and suppressed across journeys and channels. The role will integrate Data 360 outputs in partnership with Marketing Operations, Business Unit Marketers, and other key partners to ensure consistent segmentation and activation for distribution‑partner audiences. This hybrid position may be based in Des Moines, IA or Columbus, OH and requires collaboration in office 2 days per week. Current Nationwide Remote Associates may also be considered. Key Responsibilities Lead the management of programs and portfolios to deliver analysis, operational capabilities, and solutions while aligning processes with efficiency targets. Provide thought leadership and insights into the development of business processes and system functional, non‑functional, and information requirements and ensure alignment with the business strategy. Generate an understanding of business processes and identify critical business metrics and information requirements for decision making. Lead portfolios, including meetings, results, and roadmaps. Coordinate the efforts of the business subject matter specialists; conduct the business alignment and scoping sessions. Gather, analyze, and interpret a wide variety of underlying data to support business, customer, and/or financial objectives; identify new ways to combine business data to improve processes and marketing outcomes. Drive the initiative to build and/or improve existing statistical models to solve business problems; define requirements for sophisticated machine‑learning models; implement testing strategy and assist in putting final models into production. Interpret statistical/analytical results and create a feedback loop for analysis improvement. Build data visualizations to support business needs. Design and implement qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction. Help drive marketing action and results through the interpretation and application of data and research findings. Conduct business implementation planning sessions and post‑implementation checkpoints with business units to ensure best‑in‑class solutions are implemented. Build and evolve an end‑to‑end budgeting and workflow process that will allow Marketing to become more efficient and impactful. Influence change and gain support from leadership and key partners for the development of new processes and methods. Develop governance, documentation, and training around new processes. Increase the efficiency of the organization and end‑to‑end value stream with process, data, technology, and centralization. Ensure senior leaders are kept advised and informed regarding implementation impacts. May be responsible for associate management, including performance management, salary planning and administration, training and development, workflow and organizational planning, hiring and placement, and disciplinary actions. May perform other responsibilities as assigned. Reporting Relationships Reports to the Director, Personalization & Digital Channel Marketing within P&C Marketing Integration. This is an individual contributor role; may have opportunity to lead matrix and virtual teams. Typical Skills and Experiences Education: Degree in a business related field preferred; post‑graduate studies a plus. Experience: 10+ years proven experience with analytic techniques, statistical methodologies, statistical software, and data analysis; problem‑solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, and demographic data to identify trends and opportunities. Knowledge, Skills and Abilities: Proven consultant‑level experience; knowledge of analytic lifecycle, business intelligence, database warehousing, structured query language, and qualitative/quantitative research methodologies; theoretical and industry-specific knowledge; experience with house‑holding, geo‑coding, data visualization software, data quality parsing and standardization tools, address‑cleaning tools, and business intelligence applications; validated understanding of purchased data sources and methodology for integrating into marketing database environments. Ability to integrate critical information from a variety of sources, apply and/or develop highly sophisticated principles and concepts; strong communication skills. Proficient in developing ad‑hoc queries using SQL; comprehension of Agile methodology framework. Values Regularly and consistently demonstrates Nationwide Values. Job Conditions Overtime Eligibility: Exempt (Not eligible). Working Conditions: Normal office environment with extended and non‑standard work hours based on project and customer needs. Benefits Medical, dental, and vision insurance Life insurance Short and long term disability coverage Paid time off: minimum 18 days paid time off each full calendar year pro‑rated quarterly based on hire date Nine paid holidays 8 hours of Lifetime paid time off 8 hours of Unity Day paid time off 401(k) with company match Company‑paid pension plan Business casual attire And more Equal Opportunity Employer Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law. #J-18808-Ljbffr Nationwide