Social Media Manager

IBC Roofing

Wilmington, NC

Job Title: Social Media Manager - Organic Growth

Department: Marketing

Employment Type: Full-Time

In Office

About the Role

We build things that last - roofs, relationships, and a reputation earned one job at a time. Now we're looking for a content-first Social Media Manager to take everything happening on our job sites and turn it into organic growth that converts.

What You'll Own

Manage and grow all social channels - Instagram, Facebook, TikTok, LinkedIn, and YouTube - with a focus on organic reach
Build and execute a monthly content calendar showcasing our work, our people, and our expertise
Shoot, direct, and edit short-form video content for Reels, TikToks, and YouTube Shorts - start to finish
Design on-brand graphics, stories, and post layouts
Write compelling captions with SEO-optimized copy and CTAs that drive engagement and leads
Monitor and actively engage with followers - comments, DMs, and reviews - to build a loyal community
Stay current on algorithm shifts, trending audio, and emerging formats and adapt fast
Coordinate with field crews to capture authentic, in-the-moment jobsite content
Track and report on KPIs monthly: follower growth, reach, impressions, engagement rate, and lead attribution
Run A/B tests on content formats, posting times, and copy to continuously improve performance

Requirements

2+ years managing social media for a brand or agency
Proven organic growth track record - bring the numbers
Video editing proficiency (CapCut, Adobe Premiere, DaVinci Resolve, or similar)
Graphic design skills (Canva, Photoshop, or Adobe Express)
Deep understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms
Ability to create content in fast-paced, outdoor jobsite environments
Understanding of YouTube SEO and long-form caption strategy
Proficient with Meta Business Suite, TikTok Analytics, and similar tools
Strong written communication skills with the ability to develop and maintain brand voice
Self-starter who owns their deadlines without micromanagement

Bonus Points

Experience in construction, roofing, trades, or home services
Photography skills or drone footage experience
Paid social experience (Meta Ads, TikTok Ads)
Google review and reputation management experience
Knowledge of Google Analytics / GA4

What We Offer

Competitive salary commensurate with experience (42-48K - bonuses available)
Health benefits
Mileage reimbursement for jobsite visits
Creative autonomy to build a social presence from the ground up
Direct access to leadership - your ideas get heard
Real growth potential as the company scales

Apply

Vacancy posted 2 days ago

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