Director of Trade Development

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer’s is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

Southern Glazer’s offers a competitive compensation package with expected first year total earnings between $103000 - $126000 / year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately. 

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

We anticipate accepting applications through September 13th, 2026, or until the position is filled 

Overview

Serve as the primary liaison between the local market and designated suppliers and lead a team in becoming experts at generating supplier program activations that deliver exceptional results. Develop strategic direction for priorities of subordinates to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Primary Responsibilities

• Maintain constant communication modes between Division field sales team and supplier marketing (brand & local)
• Implement and drive company-wide sales strategies to achieve sales goals
• Plan, execute and evaluate sales, promotion, and marketing programs
• Lead and direct the Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
• Direct the design, planning, and implementation of new and existing marketing initiatives that align with supplier goals
• Manage purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Assist Commercial Finance team in the management of funds and banks as related to local marketing and brand planning
• Utilize various available analytic tools to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc.
• Ensure all business intelligence program tracking is accurate, timely and aligns with regional and individual state reporting

Additional Primary Responsibilities

• Develop and enhance relationships with the trade through participation in food/wine/industry-related events
• Survey retail outlets monthly to determine and track competing brands and wholesalers
• Coach, direct, and counsel team on overall performance; define expectations and monitor progress
• Attract, retain, and motivate the team to maintain an engaging work environment and to ensure sound policies and procedures adhered to
• Perform other job-related duties as assigned

Minimum Qualifications

• Bachelor’s degree in a related field; or an equivalent combination of education and experience
• Seven years of relevant experience
• Able to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and secure and maintain auto-liability insurance by state laws

Physical Demands

• Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
• Physical demands with activity or condition for a considerable amount of time may include driving throughout the day with segments up to 2 hours
• May require lifting/lowering, pushing, carrying, or pulling up to 48lbs

This position is deemed a safety-sensitive position.  As such, any person who is given a conditional offer of employment will be required to pass a
drug test.

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at View email address on recruiting.southernglazers.com