General Manager

Job Description

Job Description

Benefits:

• 401(k)
• Bonus based on performance
• Competitive salary
• Free food & snacks
• Free uniforms
• Opportunity for advancement
• Paid time off
• Signing bonus
• Training & development
• Wellness resources

Job Title: KidStrong General Manager 
Center: 261 Jacklin Road, Milpitas, CA 95035
Total Compensation: $75,000 per year + performance bonuses tied to enrollment milestones and member growth. For the right GM, total compensation scales to six figures — uncapped above our opening targets.

KidStrong General Managers are the leaders of the center – it is the responsibility of the General Manager to foster a culture of learning and development for both their coaches and the families that attend the center. The General Manager is a talented, welcoming, and engaging leader who is focused on defining goals and delivering an exceptional experience for the kids, families, and team members. The goal of the General Manager is to develop and train their coaching team, build close relationships with their members, and deliver key business results such as sales performance and lowering member attrition.

RESPONSIBILITIES:

This role starts before the doors open — and the first 30 days set the tone for everything. We're looking for someone who doesn't wait to be told what to do. You will hit the ground running on day one, owning pre-sale momentum, building community presence, and laying the operational foundation for a successful grand opening. If you need to be managed closely to stay motivated, this isn't the role for you.

Pre-Sale Membership — Own the Number

• Immediately take ownership of the pre-sale membership pipeline — know your lead count, conversion rate, and gap to target every single day. Conduct outbound call drives, attend community events, and initiate corporate partner outreach. No lead goes cold on your watch.
• Convert trials and interest into founding memberships with urgency. Track and report weekly progress with a bias toward action, not excuses.

Community & Corporate Outreach — Get Out There

• Identify and attend at least 2–3 community events or pop-ups in the first 30 days to build brand awareness and generate leads. Initiate outreach to local corporate partners, schools, and family-facing businesses — every connection is a potential pipeline of members.
• Represent KidStrong Milpitas with energy and professionalism in every community touchpoint. Build a local outreach calendar for the pre-opening window and execute relentlessly — you are the brand.

Coach Recruiting — Build Your Team

• Immediately begin sourcing, screening, and interviewing coach candidates — opening day staffing is your responsibility. Establish a recruiting pipeline with a target pool of candidates identified within the first two weeks.
• Evaluate candidates against the KidStrong Coach DNA profile; don't compromise on culture fit for the sake of speed. Begin onboarding and training selected coaches well ahead of grand opening.

HQ Certification — Frisco, Texas

• Within the first 30 days, you will be required to complete both Coach Certification and GM Certification at KidStrong HQ in Frisco, Texas. These are non-negotiable requirements and must be successfully completed before the center opens.
• Travel to Frisco is mandatory. Come prepared, take it seriously, and return ready to lead your team with full command of the KidStrong curriculum, culture, and operating standards.

CENTER OPERATIONS ONCE OPEN: 

• Understand the center’s key KPIs and financials to make informed and responsible business decisions. 
• Build and maintain relationships with KidStrong families that align with our core values and provide exceptional customer service. 
• Oversee center-level initiatives i.e. center maintenance, training, brand consistency, etc. 
• Daily, Weekly, and Monthly cleaning and maintenance of the center. Delegate center tasks amongst the center team to ensure consistent execution. 
• Manage center-level employee issues and manage appropriate documentation. 
• The typical schedule includes 4 weekday and 1-weekend shifts with specific hours dependent on the needs of the center. 
• Set and communicate coach schedules using appropriate scheduling and communication platforms. 
• Schedule, promote, and sell KidStrong events, such as camps and parties, to maximize center profitability. 

SALES ONCE OPEN: 

• Maintain flawless lead management by conducting call drives to new and existing leads in the Center’s CRM tool. 
• Responsible for sales, as well as delegating responsibilities to the center staff team, i.e. call drives, trial conversion, and event booking. 
• Finalize sales and bookings that are generated through online self-sign-up flow. 
• Source and attend local events to increase brand awareness, and drive incremental leads and memberships. 

LEADERSHIP: 

• Foster a coaching culture - see something, say something. 
• Continuously assess and document Coaches based on the KidStrong Coach DNA profile and class quality. 
• Recruit, screen, interview, onboard, manage, train, and evaluate coaching candidates. 
• Ensure candidates complete all paperwork to comply with company policy and law. 
• Lead coaching candidates through the training process and required evaluations. 
• Manage and support the ongoing professional development of staff through LearnUpon. 
• Lead Center level staff meetings focused on - development, productivity, programming, and product. 
• Communicate professionally with co-workers in Slack and Email, including periodic checks of messages when not in centers. 
• Attend weekly leadership meetings. 

COACHING: 

• Coach students by delivering an evolving curriculum that focuses on Brain, Physical, and Character development for ages ranging from walking to 11 years old approximately as required by business demands. 
• Create positive interactions with students and families before, during, and after class. 
• Understand the “why” behind the KidStrong curriculum and be able to clearly and concisely communicate it. 
• Demonstrate and manage the implementation of various programming and curriculum elements. 
• Use the KS Coaches App to record and provide data (attendance, awards, etc.). 
• Must be able to work in a physically intensive environment - coaches may cover multiple miles in a shift moving through class, lifting and repeatedly moving equipment up to 25 pounds in weight. 
• Lead monthly center staff meetings focused on culture, development, product, and performance. 
• Approximately 3-5 coaching hours per week 

SKILLS/QUALIFICATIONS

• An athletic and/or coaching background with experience working with or coaching kids ages 15 months - 11 years old - a passion for working with children is non-negotiable! 
• Achieve Coach Certification through the HQ Training and Certification team. 
• Complete training through LearnUpon as required by the HQ Training and Certification team. 
• Comfortable speaking to parents/guardians regarding a variety of topics. 
• Prior experience as a pediatric OT/PT is a plus, but not required. 
• Previous experience in management is required. 
• Practical work experience with Google and Microsoft platforms. 
• Previous experience with systems and platforms such as ZenPlanner, LearnUpon, CareerPlug, ADP, and FranConnect is preferred but not required 
• Intermediate knowledge of physiology, exercise techniques, and body mechanics. 

CPR certified.

Sphere of Interaction
This position will supervise the AGM, Lead Coach, and coaches. The General Manager will consistently lead and mentor their team. Communication and interpersonal skills are essential. The General Manager will work closely with center team members and families. This position will also interact with leadership and KidStrong, Inc. HQ team members.