Chief Marketing Officer, Latin America & Caribbean (Plano)

Job Description

The Marketing Director for Taco Bell Latin America & the Caribbean (LA&C) is responsible for building both the brand and the system that enables it to scale across the region.

Key Responsibilities

• Inspire bold, distinctive brand building that makes Taco Bell culturally relevant and drives demand
• Design and implement a scalable marketing system that enables markets to plan, execute, and improve performance independently
• Coach and develop leaders across the region, building capability and confidence within both the LA&C team and franchisee organizations

Day-to-Day Activities

• Build a distinctive, culturally relevant brand across LA&C by setting a clear vision for how Taco Bell shows up in each market and pushing for work that breaks through, not blends in
• Design and embed a scalable marketing operating system across the region, including briefing, planning, execution, and measurement, so markets can consistently deliver high-quality work
• Shift the organization from reactive marketing to proactive planning, ensuring clarity in priorities, calendar, and resource allocation across all markets
• Develop and coach marketing leaders across LA&C and franchisee organizations, building capability, confidence, and independence over time
• Create strong alignment between marketing, operations, finance, and digital, ensuring marketing decisions are grounded in commercial impact and operational reality
• Lead the Regional Marketing Fund (RMF) with discipline, ensuring investments are focused, measurable, and tied to business outcomes
• Drive performance through marketing, with a clear link to transactions, mix, and profitability, not just activity or brand metrics
• Build and scale integrated ways of working across agencies and partners, including the implementation of an Integrated Agency Team (IAT) model in each market
• Operate as a system leader, identifying root causes and building long-term solutions

Qualifications

• Minimum 10 years preferred of relevant experience
• BA/BS required; MBA preferred
• Experience in QSR/restaurant industry, CPG, marketing/advertising agency, or multi-channel retail industry – international and/or franchised business experience highly recommended, experience in Latin America a plus
• Impactful and articulate communicator with ability to conduct business (read, write, and present) in fluent English
• Familiarity with Latin American culture preferred, fluency in Spanish and/or Portuguese preferred
• Track record of building enduring, high-impact brands, moving beyond campaign execution
• Proven ability to connect brand decisions to transactions, product mix, and margin performance
• Experience designing scalable marketing systems and operating models, not dependent on individual effort
• Strong people leader with a history of building high-performing, self-sufficient teams
• Demonstrated ability to influence senior leaders, franchisees, and cross‑functional partners through credibility and consistency
• Combines strategic brand vision with disciplined, operational execution

Benefits and Compensation

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room
• Onsite dry cleaning, laundry services, and carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and myriad other benefits

Salary Range: $180,000 to $210,000 annually + bonus eligibility + benefits

Work Authorization Notice: Applicants must be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.