Paid Media Specialist

Brio Water Technology, a Home Organizers, Inc. company, is a market leading water products brand that has helped millions stay hydrated through its unique and innovative product line. We offer full home water solutions designed to elevate the way people hydrate, combining sophisticated technology with modern, top tier design to deliver exceptional performance, customer satisfaction, and enhanced functionality. About the role The Paid Media Specialist lives inside our ad accounts every day. You are the hands on the controls for Google Ads, Meta, TikTok, Pinterest, and Snapchat, building campaigns, launching creative, adjusting bids, pulling reports, and spotting the trend before anyone else does. You work directly with the Senior Director to translate strategy into campaigns that hit CAC, ROAS, and revenue targets. This is an execution role for someone who loves the craft of paid media. You will own channel performance at the campaign level, partner with Creative on ad briefs, and produce the weekly performance recap that the whole team reads. You will move quickly, test often, and be accountable to real numbers every week. How We Work Outcome obsessed. Every campaign ties to a revenue, CAC, ROAS, or conversion number. If it does not, we do not run it. Weekly cadence. Targets set Monday, shipped through the week, reviewed Friday. Bias for action. We prototype, launch, and iterate rather than polish in a vacuum. Radical transparency. Wins and misses are shared openly. Data is accessible to everyone who needs it. Accountability. You own your channels and your numbers. Support is available, excuses are not. What you’ll do Campaign Execution Build, launch, and optimize campaigns across Google Ads (Search, Shopping, PMax, YouTube), Meta, TikTok, Pinterest, and Snapchat. Manage bids, budgets, audiences, creative rotations, and placements at the campaign and ad set level. QA every launch: tracking, UTMs, landing pages, creative dimensions, copy, compliance. Keep spend pacing on plan across every channel, every day. Creative Partnership Write clear creative briefs for the Creative team: hook, message, proof point, CTA, format, and deadline. Track creative performance by asset, flag fatigue, and keep a steady refresh cadence. Work with Creative and Engineering on landing page requests that match ad intent. Testing & Optimization Run a structured testing calendar: creative, audience, landing page, and bidding tests with clear hypotheses and success metrics. Launch at least one meaningful test per channel per week. Document results, share what worked, and kill what does not. Reporting & Insights Own the weekly paid media scorecard: spend, CAC, ROAS, conversion rate, and what changed and why. Pull ad hoc reports in Google Analytics (GA4), the ad platforms, and the company BI tool. Turn numbers into plain language insight. Tell the story, do not just ship the screenshot. Operations & Collaboration Partner with the Senior Director on monthly plans, quarterly forecasts, and budget allocation. Work with CRM, Brand, and Merchandising to sync paid campaigns with product launches, promos, and lifecycle moments. Manage day to day contact with platform reps: unlock betas, troubleshoot disapprovals, request rep audits. Qualifications Required 2 to 4 years of hands on paid media experience, ideally in eCommerce, DTC, or agency (client side preferred). Fluent in Google Ads and Meta Ads Manager. You have built campaigns from scratch, managed meaningful budgets, and know the platforms in your sleep. Comfortable in Google Analytics (GA4). You can build a funnel view, isolate a channel, and explain what a metric change means. Strong Excel or Google Sheets. Pivot tables, VLOOKUP or XLOOKUP, and basic formulas are second nature. Clear writer. You can brief a creative team, write a weekly recap, and explain performance without jargon. Self starter. You move fast, flag issues early, and close your own loops. Preferred Experience running paid media at a DTC home goods, appliance, or subscription brand. Familiarity with Shopify, Klaviyo, and the modern DTC stack. Hands on with TikTok Ads, Pinterest Ads, and affiliate programs. Experience with tracking, pixels, server side events, and basic attribution setups. Bachelor’s degree in Marketing, Business, or a related field. We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including: 401K Retirement Plan Paid Vacation Time Paid Holidays and More! The pay range for this role is: 72,000 - 110,000 USD per year (801 N Brand) #J-18808-Ljbffr