Marketing Campaign Operations Manager

As a Marketing Campaigns Operation Manager, you will be responsible for executing high impact demand generation, market awareness, and sales acceleration programs and campaigns. You will collaborate with stakeholders across the this company's Global Marketing department and regularly interlock Revenue Operations, Global Partner, and IT teams. You will also engage external agencies and consultants to maximize the efficiency and effectiveness of our Marketing Automation Platform (MAP), Eloqua, and other critical systems and tools inside of the MarTech stack. Finally, you will contribute directly to the measurement and analysis of the Global Demand programs and campaigns with an emphasis on Global Marketing impact on pipeline and revenue targets. Here is a breakdown:
• Absorb our team's core roles and responsibilities and understand the integrated campaign strategy for the solution and pr campaigns running in market. You will also have a basic understanding of our MarTech stack and lead management and lead flow processes.
• Operate as the primary point-of-contact for Marketing Shared Service (MSS) requests submitted by, but not limited to, Global Demand stakeholders. These requests will include outbound email communications, campaign response uploads, and global landing page creation requests.
• Execute MSS requests in Eloqua and/or triage the requests to external agencies or contractors.
• Contribute to key data management initiatives involving Eloqua and other Omnissa MarTech systems. A key point of emphasis will be the overall hygiene of customer/partner/prospect data maintained in Eloqua and Salesforce.com.
Assume the role of primary owner for all external Marketing Shared Service support agencies and manage all budgeting, SOW development, and spend tracking with those external agencies.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:


Required Skills & Experience
• 5-10 years of experience of industry experience
• Oracle Eloqua expert
• Support the always-on execution of internal Marketing Shared Services and campaign automation requests, including outbound email communications, campaign response uploads, and global landing page creation requests.
• Eloqua Administrator experience
• Optimize lead management processes, including lead routing, lead scoring, lead tracking and reporting, and related enablement training.
• Build and maintain target account and target lead/contacts lists to be used across multiple direct and indirect Marketing channels (e.g. email, paid social, retargeting).
• Normalize and clean account and lead/contact data to ensure accurate Marketing KPI and Marketing campaign performance reporting.
• Ensure system/data integrations are aligned to the needs of marketing with an emphasis on data availability, accuracy, and relevance.
Evaluate the effectiveness of tools and systems; identify gaps and identify, evaluate, and implement new tools/systems.


Nice to Have Skills & Experience
• Salesforce CRM experience is a nice to have
• Reporting and analytics experience
Tableau


Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.