Senior Marketing Specialist, Wealth Management (Hybrid- NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. Broadridge is hiring! We are seeking a Senior Marketing Specialist to join our dynamic team! This individual will be a part of the Broadridge Global Marketing team and will support the Broadridge Wealth business. The role will have a focus on product marketing and will be responsible for a broad range of marketing responsibilities, primarily involving value proposition development and product marketing. The capability to work closely with stakeholders to create compelling marketing content and assets such as marketing materials, videos, webinars and customer stories is key. The successful candidate will also be able to activate these assets in a way that builds customer and prospect engagement in an appealing way that builds our Wealth Technology brand. This role needs a data-driven, ambitious, self-starter who is happy to step into the gap and get involved. It also involves content creation, campaign marketing, digital and social media, sales enablement, budget planning and management, and general marketing communications. The role collaborates with and provides support to the Vice President of Wealth Component Marketing, Broadridge Wealth. Responsibilities Assist in development of compelling, differentiating value propositions, positioning, and content and events at the product and segment level for Broadridge Wealth-related businesses, products and solutions Create and drive compelling marketing strategy and campaigns for Broadridge Wealth component products from concept to execution and analysis Become a subject matter expert in specific products with a view to driving stakeholder engagement in a confident and authoritative way Own the management, deliverables and reporting of marketing materials for the Wealth Component set Help build impactful, on-brand marketing communications, including sales communications, emails, newsletters, social media posts, webinars, and other thought leadership content Manage campaigns - track budget and invoices accurately. Leverage existing Broadridge Marketing capabilities (Eloqua, EveryoneSocial, etc.) to raise brand awareness through various campaigns, supervising the success of each campaign Build strong relationships across the organization and collaborate with other marketing team members to optimally scale the Broadridge Wealth presence by maximizing the impact of other Broadridge marketing activities Qualifications BA Degree (preferably with a concentration in marketing) 2+ years of experience in B2B product marketing/digital marketing/field marketing, preferably in the finance or technology industry Experience in copywriting, digital delivery, agency relations, collateral creation (partnership with Brand/Design), stakeholder management, and webinars/events Experience as a multi-channel marketer with a strong digital bias, adept with the modern marketing ecosystem and marketing technology platforms. B2B marketing experience in a SaaS technology and services environment, preferably within a fintech/wealthtech company or a broker-dealer, investment bank, prime broker, or other financial services firm that serves institutional clients. Excellent verbal and written communication skills Ability to manage multiple business and sales stakeholders Strategic thinking and ability to prioritize work very efficiently in a fast-paced, highly-matrixed work environment Requirements Work as part of a global team, ie must communicate across time zones Located in NYC but can be located in other Broadridge locations Ability and willingness to travel up to 20% as needed Salary range: $85,000.00.- $92,500.00 Bonus: Bonus Eligible. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education. Benefits: Please visit for more information on our comprehensive benefit offerings. #LI-SC2 We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective. Use of AI in Hiring As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration. US applicants: Click here to view the EEOC "Know Your Rights" poster. Disability Assistance We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io. Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences. Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in equities, fixed income, and other securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries. LinkedIn Facebook Instagram Twitter YouTube Glassdoor The Muse Broadridge is committed to creating an engaging workplace for the most talented associates in our industry. We are dedicated to fostering a collaborative, inclusive, and healthy environment that promotes flexibility and accountability. As a leading provider of technology, communications, and data and analytics solutions to businesses around the world, it is critical that we understand, embrace, and operate in a multicultural environment. Every associate has unique strengths, which, when fully appreciated and embraced, allow individuals to perform at their best, leading to our success. We believe that our associates are our most important asset. Encouraging professional development opportunities is a core part of our culture. Broadridge provides educational opportunities, including formal classes, training programs and events. To enable learning in our hybrid working model, Broadridge has redesigned all development programs for 100% virtual delivery. Our associates have access to 8,500+ online courses covering business, leadership, technical, and function-specific topics through our LinkedIn Learning program.