Digital & Social Media Coordinator
City of Round Rock
Digital & Social Media Coordinator
The City of Round Rock's Parks and Recreation Department is seeking an innovative, community-minded Digital & Social Media Coordinator to elevate the visibility, engagement, and impact of our programs, events, and initiatives. This role is ideal for a creative storyteller who thrives in a fast-paced, collaborative environment and is confident engaging directly with our residents, local partners, and businesses.
Position Overview Under general supervision, the Digital & Social Media Coordinator is responsible for executing a comprehensive digital marketing strategy that includes social media management, website updates, email marketing, digital advertising, and the creation of compelling community-focused content. This position plays a key role in shaping the department's brand voice and strengthening connections throughout the Round Rock community.
Key Responsibilities
- Develop and manage the department's Social Media Optimization (SMO) strategy.
- Plan, create, and publish content across department social media platforms including Facebook, Instagram, and X (formerly Twitter).
- Implement effective strategies to engage audiences, enhance brand presence, and respond to inquiries promptly.
- Track analytics to refine campaigns, measure performance, and prepare departmental reports.
- Coordinate with business, industry, and social media influencers to expand reach and build meaningful partnerships.
- Direct, produce, and edit marketing video content, including promotional videos and short-form reels.
- Lead digital advertising strategies, including paid social media campaigns, to increase visibility.
- Attend and capture content at special events and programs, delivering timely photo and video edits for recap posts and social-first storytelling.
Highlighted Qualities & Skills
- Outgoing, personable communicator who is genuinely comfortable engaging face-to-face with customers, stakeholders, and partner businesses.
- Active, savvy user of multiple social media platforms with a strong understanding of digital trends.
- Proficiency in After Effects, Adobe Creative Suite, AI generative content tools, and other modern content creation and editing software.
- Familiarity with sports, lifestyle, and experiential brands and how to translate their style into engaging community content.
- Ability to shoot high-quality video and photography.
- Thrives in a fast-paced, collaborative environment with multiple ongoing projects.
- Innovative, self-driven content creator with strong visual storytelling skills.
- Strong portfolio featuring social-first, performance-driven content.
- * If selected for an interview, candidates will be asked to provide a portfolio for review.
Experience & Education
Bachelor's degree; additional education may substitute for experience on a year-per-year basis. Three (3) years of relevant experience; additional experience may substitute for education on a year-per-year basis.
Certificates, Licenses & Qualifications
Valid Texas driver's license or the ability to obtain one prior to employment.
Benefits
2026 CITY OF ROUND ROCK EMPLOYEE BENEFITS OVERVIEW
At the City of Round Rock, our employees drive our success. We believe serving the community starts with taking care of our employees. We're committed to offering competitive and comprehensive benefits that not only protect your health and financial future but also help you thrive both professionally and personally.
Health & Medical Coverage
Robust Medical Plans: Comprehensive in-network coverage, 100% covered preventive care, and competitive deductibles and out-of-pocket maximums. The City invests in employee well-being by paying a significant share of premiums and providing subsidies for dependent coverage.
No-Cost, On-Site Primary Care Health Clinic: Free primary care visits at RockCare for employees and eligible dependents, ensuring convenient, quality care.
Dental and Vision Benefits
Dental Plan: Low copays and in-network savings for exams, cleanings, fillings, and major dental procedures.
Vision Plan: Affordable vision coverage with benefits for exams, eyewear, and contact lens services—ensuring you see clearly every day.
Leave Benefits
Paid Parental Leave: Bond with your newest family member through paid parental leave that supports work-life balance when it matters most.
Generous Vacation and Sick Leave Accruals: Accrue 120 hours of vacation leave and 96 hours of sick leave in year one!
Personal Leave: Full-time exempt employees enjoy 40 hours of personal leave a year.
12 Paid City Holidays: A holiday schedule designed for rest, recharge, and time with family and friends.
Life, Disability, and Supplemental Insurance
Life & AD&D Insurance: Basic life insurance provided at no cost with optional voluntary coverage available to ensure your family's security.
Disability Coverage: Short- and Long-Term Disability plans protect your income in the event of illness or injury.
Supplemental Benefits: Accident, Critical Illness, and Hospital Gap insurance help cover unexpected costs, easing financial stress during tough times.
Flexible Spendings, Retirement & Savings
Flexible Spending Accounts (FSAs): Pre-tax options for health care and dependent care expenses that help you manage out-of-pocket costs.
2:1 Match on Texas Municipal Retirement System (TMRS) Retirement Pension: Secure your future with our TMRS retirement plan—your savings grow twice as fast! You contribute 7% of your pre-tax gross salary to an account that earns at least 5% interest every year. At retirement, the City matches your TMRS account 2:1 and also provides a supplement death benefit.
457(b) Deferred Compensation Plans: Boost your financial goals by deferring some of your pre-tax income and investing it for growth.
Tuition Assistance: Support for further education and career development.
Balancing Work and Life
Employee Assistance Program (EAP): Access free, confidential counseling services for personal or work-related challenges.
Legal & ID Theft Protection: Enjoy peace of mind with affordable legal assistance and identity theft protection for life's unexpected challenges.
Pet Insurance: Keep your furry family members healthy with optional pet insurance that helps cover vet costs.
Wellness Benefits:
Free 24/7 gym access with showers, lockers, and modern equipment.
Free Round Rock Public Library card with access to LinkedIn Learning training.
Free Yoga and Strength/Conditioning classes.
Free or discounted memberships to local recreation centers and access to community resources.
Free pool passes (excluding RockNRiver).
Free access to training courses, online and in-person.
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