Sr Sales Manager - Events and Catering

Description Sr Sales Manager - Events & Catering  

The Ground, based in the beautiful Willamette Valley, is a business that connects farm, food, and people through hospitality.? We’re looking for a dynamic Sr. Sales Manager to join our Sales and Events team, overseeing the booking and execution of exceptional events across The Ground’s diverse spaces and venues. 

WHO YOU ARE  

The Sr. Sales Manager will lead the charge in booking, executing, and managing unforgettable events across multiple Ground spaces and venues. If you thrive in the fast-paced world of mid-to-high-tier catering sales and event management, especially when juggling retreats, corporate buyouts, and multi-site locations, this role is for you! Our culture is dynamic, ambitious, and always moving forward; so if you’re flexible, enthusiastic, and ready to dive in, we’d love to have you on board! 

WHAT YOU’LL DO  

Drive Sales & Maximize Revenue  

• Set the Framework: Assess the market, identify opportunities and create a strategic sales approach across industries (i.e. corporate, wellness, SMERF). 
• Hunt for Opportunities: Proactively generate new business through cold calls, networking, industry events, and referrals. 
• Create Unforgettable Experiences: Meet with clients to understand their event vision, offer tailored solutions, and lead venue tours that inspire. 
• Seal the Deal: Craft competitive proposals, negotiate contracts, and lock in event details that drive profitability while delivering value.
• Think Big: Contribute to the collaborative development and execution of forward-thinking sales strategies aligned with The Ground’s vision. 
• Stay Organized & Ahead: Keep track of client interactions, event details, and revenue forecasts using CRM tools. 
• Support Each Other: Work with other sales members to balance inquiries and outreach. 
• People Management and Development: Lead and empower the Sales Associate to accomplish our goals and their potential. 

Deliver Exceptional Client Experiences  

• Be the Go-To Partner: Serve as the primary point of contact, ensuring seamless communication and top-tier service from inquiry to event planning transition. 
• Organized Teamwork: Collaborative and organized approach when transitioning clients to internal planner.
• Go the Extra Mile: Conduct post-event check-ins to gather feedback, celebrate successes, and identify opportunities to elevate future experiences. 
• Participation: Serve as a support person for larger events to maintain high-level client satisfaction or when coverage is needed. 

Track, Report & Optimize  

• Stay on Top of the Details: Maintain event documentation, including contracts, schedules, and post-event insights. 
• Strive for Excellence: Provide feedback on event success, client satisfaction, and opportunities to refine processes for even better results. 

Requirements

WHAT YOU BRING TO THE TABLE  

• Experience: 3-5 years in mid-to-high-tier catering sales or event management, preferably overseeing multiple venues and/or weddings. 
• Education: Bachelor’s degree in Event Management, Hospitality, Business, or a related field (preferred). 
• Multitasking Pro: Strong organizational skills and the ability to juggle multiple projects seamlessly. 
• People Person: Exceptional communication and relationship-building abilities. 
• Tech-Savvy: Comfortable using event management and POS systems like Tripleseat, OpenTable, Toast, and Microsoft 365. 
• Financially Sharp: Skilled in managing budgets and negotiating contracts. 
• Flexible & Ready: Available to work evenings, weekends, and holidays as needed for event schedules. 

PERKS & BENEFITS  

We take care of our team! Enjoy a comprehensive benefits package, including: 

• Health, vision, and dental insurance 
• Life insurance for peace of mind 
• 401(k) to invest in your future 
• Generous PTO to recharge and unwind 

Work Location and Hours: This position is based in Carlton, OR and we ask that the person live within 30 minutes of Yamhill County. Frequent travel to nearby cities is required using employee’s personal vehicle (mileage reimbursed at standard rate). Hours are typical business hours/days with the occasional need for evening or weekend availability. 

About The Ground   

The Ground is based in the beautiful Willamette Valley. With an integrated approach to hospitality, The Ground is a collection of experiences and destinations rooted in the philosophy of conscious, loving hospitality in service to all species. It is a philosophy of belonging that comes to life through our three core businesses: Hospitality, Farming, and Connections.

The Ground is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re interested in this role, but your experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may just be the right candidate for this or other roles at The Ground.