Certina Brand Manager

Job description Retail, Distribution & Operations Management Develop and optimize the U.S. distribution network in line with brand strategy and commercial objectives. Manage the territory effectively, including selling activities, account servicing, inventory management, stock replenishment, stock returns, merchandising, and cooperative marketing initiatives. Oversee operational execution to ensure inventory accuracy, product availability, and efficient stock flow across all channels. Coordinate logistics activities, including DHL, FedEx, and other domestic and international shipments, ensuring timely and accurate execution. Partner with sales and retail teams to ensure best-in-class brand execution at point of sale. Define and deploy visual merchandising guidelines and in-store storytelling to drive visibility and sell-through. Proactively identify and implement opportunities to increase in-store performance, including training, merchandising optimization, and case space negotiations. Digital & E-Commerce Management Lead and manage the brand's digital presence across e-commerce and marketplace platforms. Execute and maintain digital product setups, content management, pricing updates, and promotional activations. Manage and optimize relationships with Amazon, drop-shipping partners, and other online marketplace platforms. Monitor digital sales performance, consumer behavior, and marketplace trends to identify growth opportunities. Partner with internal and external stakeholders to execute digital marketing initiatives that drive brand awareness, traffic, and conversion. Actively navigate and manage digital systems and platforms, taking a hands-on approach to implementation and problem-solving. Cross-Functional & External Collaboration Work closely with global and local stakeholders across product, sales, digital, marketing, supply chain, finance, customer service, and operations. Collaborate with Switzerland headquarters to ensure alignment on brand initiatives, product launches, inventory planning, and operational priorities. Lead and manage external agencies and partners (creative, media, PR, digital, logistics, and marketplace providers), ensuring clear briefs and best-in-class execution. Serve as the key point of coordination for cross-functional projects requiring both strategic brand management and operational execution. Demonstrate a high degree of flexibility and responsiveness to support business needs across multiple time zones and international markets. Travel domestically and internationally as required to support brand, commercial, and operational objectives. #J-18808-Ljbffr The SWATCH Group