Senior Communications Specialist, The Pearl

Department: 11593 Enterprise Corporate - Communications Status: Full time Benefits Eligible: Yes Hours Per Week: 40 Schedule Details / Additional Information Position requires candidate to be based in Charlotte, North Carolina. Position requires candidate to be at the district 2-3 times per week. You will become the subject matter expert about The Pearl and Charlotte, understanding the market and the city. A large part of the role will be identifying and executing storytelling opportunities to amplify the tenant, partner experiences and storylines at The Pearl. Reputation and Brand guardian protection and amplification. Pay Range: $44.15 - $66.25 The Senior Specialist will lead the development and execution of external communications for The Pearl, advancing Advocate Health’s position as a national leader in innovation districts. Reporting to the Director of Innovation Districts Communications within the Academic, Research & Innovation Districts Communications team, this role will drive earned and owned media strategies that elevate The Pearl’s visibility, amplify its impact and showcase the people, partnerships and progress shaping the district. You will be responsible for identifying, developing, and delivering compelling stories and integrated campaigns that reflect the scale and ambition of Advocate Health’s innovation districts ecosystem. The Senior Specialist will engage key audiences through thoughtful, strategic communications that strengthen reputation, build awareness and support enterprise priorities—bringing The Pearl’s vision to life through clear, consistent and high-impact storytelling. Major Responsibilities Collaborate with reputation and external communications leadership to develop and execute measurable proactive and reactive external communications tactics in collaboration with the rest of the external communications team. Recommend and execute tactics that identify and cultivate meaningful recognition opportunities reaffirming Advocate Health’s leadership role in areas of differentiation, driving its influence as a national voice in the industry. Create integrated communications plans that support organization and business goals while protecting and enhancing the reputation of Advocate Health and its brands. Track and provide recommendations around emerging trends, potential industry issues, and brand reputation risks, developing reactive action plans and responses as needed. Identify, draft, and execute content creation tactics—including news releases, pitches, blogs, opinion editorials, talking points, annual reports, thought leadership articles, and more—as part of the approved communications plan. Identify and cultivate critical relationships with trade reporters, key local, regional, national media outlets and influencers to facilitate relationship building resulting in positive earned media coverage. Monitor and provide executive summaries and reports of media coverage related to customers, competitors, and the industry. Support the reputation and external communications team with priority projects, communications plans, and tactics as needed. Work cross‑functionally to craft communications plans that influence key audiences and promote Advocate Health and its family of brands. Licensure, Registration, and/or Certification Required None Required. Education Required Bachelor’s degree in communications, journalism, public relations, marketing, advertising or another business‑related field, or bachelor’s degree combined with relevant experience. Experience Required 5+ years of experience in Communications, Marketing, Journalism or other business‑related field, including experience recommending and executing comprehensive communications strategies. Knowledge, Skills & Abilities Required Ability to develop communications and public relations strategies and tactics and effectively communicate recommendations to leadership. Flair for creating persuasive content and communicating effectively across media platforms. Proactive, independent, and results‑oriented with consistent follow‑through. Superior verbal and written communication skills, delivered promptly. Strong time‑management skills and ability to meet deadlines in a fast‑paced environment. Critical thinking, synthesis of complex concepts, and clarity in decision‑support. Strategic thinker capable of assessing complex, competitive issues and working collaboratively to drive business results. Thrives in a fast‑paced environment, with a change mindset and comfort navigating ambiguity. Strong presentation and influence skills, with executive presence. Relationship‑development skills and ability to inspire others. Ability to manage timelines and ensure effective communication activities. Physical Requirements and Working Conditions Position requires some work on weekends and outside of normal business hours. Position requires some local, regional, and market travel. Compensation Base compensation is within the listed pay range based on qualifications, skills, experience, and training. Premium pay such as shift, on‑call, and other additional pay for a teammate's job. Incentive pay for select positions. Opportunity for annual increases based on performance. Benefits Paid Time Off programs. Health and welfare benefits including medical, dental, vision, life, and short‑ and long‑term disability. Flexible Spending Accounts for eligible health care and dependent care expenses. Family benefits such as adoption assistance and paid parental leave. Defined contribution retirement plans with employer match and other financial wellness programs. Educational Assistance Program. All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. #J-18808-Ljbffr aah