Content Marketer

Role Description

As the first Content Marketer at Pogo, you'll lead our B2B content function and own the voice of our enterprise business across every public-facing channel. You'll have a rare advantage: proprietary first-party data to draw from, and the freedom to figure out which channels matter and how to win them.

• Lead Pogo's B2B content function - you decide what gets written and where it shows up
• Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
• Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
• Own content strategy - decide which channels we invest in and why
• Develop a deep understanding of our buyers and write to them
• Use language to capture attention, create virality, and drive conversion

Qualifications

• Likely 3–6 years of B2B SaaS content experience at a tech company with a strong content program
• Produce excellent copy across lengths and formats
• Strong ability to use language to drive outcomes - capture attention, create virality, and convert
• Ability to dig into data and find the story in it
• Strong POV on how to run a content function
• Experience working at a fast-growing startup with real ownership
• Active use of AI tools in workflows

Benefits

• Own the voice of a fast-growing B2B business
• Work with uniquely rich proprietary data
• Have real creative and strategic ownership
• Experiment across formats and distribution
• Help shape the content culture early

Why you might not be excited about us

• This is not a pure brand or editorial role; outcomes are prioritized
• Very little existing structure; you'll be building systems from scratch
• Fast-paced environment with constant iteration
• Need to balance strategy with execution
• Expect more than 9 to 5; flexible work schedule encouraged