Marketing Automation Specialist
SkyStem
Job Description
Job Description
We are looking for a Marketing Genius who loves all things marketing to join our team! You will be responsible for overseeing a variety of marketing activities with a high focus on analytics and automation, as well as identify areas of improvement to increase brand awareness and presence.
Responsibilities:
- Marketing Automation / Act-On
· Maintain sync between Zoho and Act-On
· Segment master list and design drip marketing
· Write content for drip decision tree and ensure drip marketing logic is working in Ac-On
· Monitor ROI and tweak as needed
· Execute opt-out requests
· Optimize Zoho/Act-On
- Website management (experience with WordPress)
- Participate in industry trade shows
- Manage expenses and other administrative duties
- Perform customer and market surveys
- Perform a variety of Data Analytics in Excel
- Manage external vendors for performance
Qualifications:
- 4-5 years previous experience in marketing
- Strong communication skills
- Conscientious person
- Strong project management skills
- Strong leadership qualities
- Deadline and detail-oriented
- Self-starter and thinker
- Extremely organized
- Very proficient in excel - pivot tables, v-look ups etc.
Company Description
SkyStem is a niche technology company based in New York and is the creator of ART, a month-end close automation software. SkyStem strives to bring soul to software by providing intelligent and intuitive solutions that eliminate redundant work and provide finance and accounting professionals the opportunity to focus on more dynamic, strategic and fulfilling work. We emphasize the human touch, so that customers get the best of both worlds — cutting edge SaaS technology paired with fanatical customer service.
Company Description
SkyStem is a niche technology company based in New York and is the creator of ART, a month-end close automation software. SkyStem strives to bring soul to software by providing intelligent and intuitive solutions that eliminate redundant work and provide finance and accounting professionals the opportunity to focus on more dynamic, strategic and fulfilling work. We emphasize the human touch, so that customers get the best of both worlds — cutting edge SaaS technology paired with fanatical customer service.
Vacancy posted 4 days ago
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