Senior CRM Technical Specialist

Fanatics Commerce is the global leader in licensed sports merchandise operating a vertically integrated platform that designs manufactures and delivers officially licensed apparel jerseys headwear and collectibles for major leagues teams and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital in-venue and retail Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the worlds most iconic sports properties.

At Fanatics we bring our BOLD Leadership Principles to life every day - building championship teams obsessing over fans acting with entrepreneurial speed and delivering with a determined and relentless mindset.

ROLE OVERVIEW
Fanatics Commerce operates one of the most expansive fan engagement platforms in sports powering CRM across 100 million fans and 900 e-commerce properties for the NFL NBA MLB NHL and hundreds of teams and colleges. The Senior CRM Developer works embedded within an agile marketing-led CRM team owning the end-to-end execution of triggered journeys personalized content and the data integrations that power them built on Adobe Journey Optimizer and Adobe Experience Platform connected to a custom in-house commerce platform. The Senior CRM Developer delivers business and fan impact through BOLD leadership and execution excellence leveraging data automation and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Partner with marketers analysts and technical leads to challenge assumptions and align on the right solution design before building begins ensuring cross-functional clarity and shared ownership of outcomes.

Document journey logic templates and data configurations so teammates can extend and maintain your work raising the capability of the broader CRM team.

Manage work transparently in Jira and GitHub modeling strong CI/CD and agile practices that establish a higher standard for the team.

Fan & Customer Impact (Obsessed with Fans)

Build real-time and batch journeys triggered by fan behavior including cart abandonment browse retargeting purchases price changes inventory signals loyalty milestones and live game outcomes to reach fans with the right message at the right moment.

Develop responsive personalized email SMS and push templates and reusable components in HTML CSS and Handlebars tailored by team league player purchase history and behavioral signals.

Design and execute A/B and multivariate tests across content and journey logic to continuously improve fan engagement and conversion performance.

Troubleshoot fan-facing delivery issues end to end tracing a profile through a journey reading event payloads and diagnosing why a fan did or did not qualify to resolve root causes quickly.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

Extend XDM schemas configure event and profile ingestion and build audiences from upstream commerce and fan-engagement events going well beyond out-of-the-box platform capabilities.

Connect the marketing technology stack to surrounding systems via REST APIs enabling data flows that standard connectors cannot support.

Bring an architectural mindset to CRM development evaluating trade-offs across journey design data modeling and integration patterns before committing to a build approach.

Identify opportunities to apply emerging tools AI capabilities and platform features to improve journey sophistication personalization depth and operational efficiency.

Ownership & Execution (Determined & Relentless Mindset)

Own journey template and fragment changes from requirements through production deployment with no hand-off gaps between design build and release.

Manage code in GitHub using CI/CD practices maintaining quality and deployment rigor across every release.

Translate business problems from marketers into complete technical solutions operating with end-to-end accountability rather than waiting for tasks to be defined.

Track prioritize and deliver work in Jira with consistency and transparency meeting commitments in an agile fast-moving environment.

AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
Apply AI and technology to improve efficiency quality and outcomes

Use data and digital tools to inform decisions and enhance performance

Demonstrate curiosity and adaptability in adopting new technologies and ways of working

Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:

5 years designing and building personalized real-time customer journeys on an enterprise marketing platform such as Adobe Journey Optimizer Salesforce Marketing Cloud Braze or Iterable depth of journey design and behavior-driven architecture matters more than platform.

Proven experience building behavior-driven programs abandoned cart browse retargeting replenishment and similar not only scheduled batch sends to static lists.

Experience with custom data models and integrations including event ingestion profile data management and API connectivity beyond standard platform connectors.

Strong HTML and CSS for responsive email development plus proficiency in at least one templating language such as Handlebars AMPscript Liquid or Jinja.

Demonstrated ability to troubleshoot complex journey and data issues tracing profiles reading event payloads and resolving root causes independently.

Clear written and verbal communication skills with the ability to gather requirements from marketers and explain technical trade-offs to non-technical stakeholders.

Experience managing code in GitHub with CI/CD practices and tracking work in an agile project management tool such as Jira.

Preferred Qualifications:

Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform including Real-Time CDP XDM schemas and segmentation.

SQL proficiency for validating data and building or QA-ing audience definitions.

Experience building SMS or push notification programs in addition to email.

Platform certifications in AJO RTCDP SFMC Braze or a comparable enterprise marketing platform.

Consumer-facing personalization experience in any industry demonstrating impact at scale.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Companys office located in Redwood City CA subject to the Companys current hybrid work policy. This role currently requires in-office presence Tuesday Wednesday Thursday.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package we consider several factors such as location experience qualifications and information about our benefits please visit Range

$115000 - $165000 USD

At Fanatics we operate with a BOLD mindset - We Build Championship Teams were Obsessed with Fans we embrace a Limitless Entrepreneurial Spirit and we approach every challenge with a Determined and Relentless Mindset. If youre ready to contribute to a dynamic fast-paced environment that thrives on collaboration and growth we want you to be part of our team.

ABOUT THE TEAM
Fanatics Commerce is a leading designer manufacturer and seller of licensed fan gear jerseys lifestyle and streetwear products headwear and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues teams colleges and associations globally as well as its flagship site .

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Fanatics will never ask candidates for money banking information or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting please do not respond and report it here .

Required Experience:

Senior IC